AppLovin Exchange (ALX) vs. ironSource

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppLovin Exchange (ALX)
Score 7.2 out of 10
N/A
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A
ironSource
Score 8.2 out of 10
N/A
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.N/A
Pricing
AppLovin Exchange (ALX)ironSource
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppLovin Exchange (ALX)ironSource
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppLovin Exchange (ALX)ironSource
Considered Both Products
AppLovin Exchange (ALX)

No answer on this topic

ironSource
Chose ironSource
We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using.
Top Pros
Top Cons
Best Alternatives
AppLovin Exchange (ALX)ironSource
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Google AdMob
Google AdMob
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppLovin Exchange (ALX)ironSource
Likelihood to Recommend
8.0
(4 ratings)
8.3
(4 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.8
(2 ratings)
-
(0 ratings)
User Testimonials
AppLovin Exchange (ALX)ironSource
Likelihood to Recommend
AppLovin
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
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ironSource
Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.
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Pros
AppLovin
  • ROI
  • Growth
  • Monetization
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ironSource
  • Dedicated account manager to keep things running smoothly and provide feedback weekly
  • Great reach of publishers
  • Large verity of ad formats
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Cons
AppLovin
  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.
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ironSource
  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive
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Usability
AppLovin
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
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ironSource
No answers on this topic
Support Rating
AppLovin
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
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ironSource
No answers on this topic
Alternatives Considered
AppLovin
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
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ironSource
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
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Return on Investment
AppLovin
  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business
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ironSource
  • It help us scale some apps.
  • Sometimes it doesn't deliver at the set targets.
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ScreenShots