AppLovin Exchange (ALX) vs. ironSource

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

Incentivized

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

• ROI
• Growth
• Monetization

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

Incentivized

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized