MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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Unreal Engine
Score 8.9 out of 10
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Originally designed in 1998, Unreal Engine is a game engine designed to build games of all type, with sharp graphics and control, using the C++ language.
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Pricing
AppLovin MAX
Unreal Engine
Editions & Modules
No answers on this topic
End User License Agreement for Publishing
Free
5% of royalties after gross product revenue exceeds 1M
They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
It's really well suited for experiential uses. Sure, games are made with it, but I'm guessing that more non-gaming assets are being made with it than anyone realizes. It's a fantastic post-production for 3d modeling tasks. It's fantastic for fast nearly photo real rendering. It's almost as good at rendering truly photo real assets now that Path Tracing is becoming mature. It's fantastic for creating background and matte plates for video and film production. There are few things that do that as well as it can. It's not well suited to modeling the initial 3d object so you really need to have something to build the 3d assets in. Hard asset modeling and creating is the one area that it's lacking. But, even if it never rises to the level to compete with 3ds Max or Maya, etc., that's ok, because it's just another tool and it does what it does so well, that modeling deficiencies can be overlooked
The modeling tools are getting better but have a good way to go to really be intuitive
They are trying to bridge the gap between coders and artists and have done well but more needs to continue to happen to enable users who have little experience writing code to be able to use it effectively. It's not that this is a "room for improvement" thing per se, it's just that more of it needs to be done and I think they know that and are on it.
It's so powerful, it's difficult to find anything else that needs improvement. It's kind of mindblowing what it's capable of.
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Despite the fact that the Unreal Engine user interface took some getting used to, it was rather simple to navigate once we got the hang of it. Furthermore, Unreal Engine offers unrivalled flexibility and fine-tuning tools. Twinmotion has a slightly complicated UI as well, but the number of options for personalization and fine adjustment is limited
It's helped a tiny studio like mine to compete with larger and more financially sound studios.
It gives me another product from which I can derive a revenue stream.
Unless you are publishing a game for sale or a packaged product, UE is free to use and tinker with. You can use it to build something amazing to use in your portfolio which in turn can help you sell your skills.
