AppNexus vs. Swoop

Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.

Incentivized

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.

Incentivized

• As per my experience they have strong support personnel. Solving the issues as and when required.
• We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
• They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.

• Large inventory to acquire impressions and clicks
• Engagement results indicate strong audience interest
• Managed service very helpful and engaging for better performance

Incentivized

• The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
• The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
• No phone support is offered which would have made several things easier than exchanging confusing emails.
• Video inventory is still not implemented.

Incentivized

• Would like to have visibility of revenue performing sites and targeting
• 1st party integration with doubleclick would simplify implementation
• Have more refined targeting specific to audiences

Incentivized

I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time

Because I think the interface is kind of confusing at the beginning and it confuses you a lot.

Incentivized

I've never had any problems with appnexus - the software is always available

Incentivized

Yes, everything works great in that sense

Incentivized

Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.

Incentivized

Online training are not user friendly and not easy to understand

Incentivized

The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.

Incentivized

Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.

Incentivized

Because it's a great DSP but not the best

Incentivized

• The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
• We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
• We can run campaigns on TV, which is a big boost for the business, and very ROI positive.

Incentivized

• Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
• Form complete conversion goal for a separate tactic was not met and was too high
• Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Incentivized