AppsFlyer vs. FlowUp

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

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FlowUp is a well-suited tool for follow-up and marketing automation and it's worth giving a trial. This tool facilitates ease to engage with leads and customers more effectively and efficiently.

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

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• FlowUp presents planning schemes to make sales and communications during jobs such as software development or to create contract plans after completion much easier than they would be without it, by offering direct communication methods for sending announcements, proposals, or simply interacting privately.

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• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

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• I haven't encountered any stumbling block while using FlowUp as it does what it's designed to achieve.

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

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The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

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Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It's very outstanding for real-time sales reporting. Excellent with lead management. Efficient with email management. Customization of the dashboard.

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• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

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• There has been a big increase in the company's profit rate in the last quarter, and all thanks to the fact that we have started implementing Flowup for our commercial strategies, the reason for this being to be able to further expand our possibilities to reach potential clientele and other managers in the team.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info