AppsFlyer: One tool to attribute them all
September 08, 2020

AppsFlyer: One tool to attribute them all

Kaustubh Pande | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Deep Linking
  • Audiences
  • API

Overall Satisfaction with AppsFlyer

We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.
  • Attributing app installs
  • Attributing assists for the installs, i.e. contributors
  • Monitoring performance of the campaigns post-installations
  • Wide range of pre-configured in-app events as well as support for custom events
  • Easy creation and exporting of audiences based on in-app activities of users
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
  • AppsFlyer helps us optimize our campaigns for Facebook as well as Google
  • Post-install performance tracking of in-app events as well as custom events for all campaigns
  • It also helps in easy creation & export of audiences based on behavior of users
  • Postback of events to Facebook & Google Adwords
  • Google Adwords
  • Facebook
  • Bing Search
  • Criteo
  • Smartly
  • Moengage
  • Couponduniya
Integration is pretty straightforward where we just have to connect the standard events we use in the two tools. The rest is automatically taken care of.
AppsFlyer is probably the best tool for attributing accurate sources to app installs for your marketing campaigns. It's best suited for measuring Google Adwords as well as Facebook campaigns. It sure is pricey and it might be affordable only for enterprises. It might not be budget-friendly for small-scale companies that target fewer than a million installs per year via paid campaigns.

Using AppsFlyer

7 - 
  1. Marketing
  2. Analytics
  3. Product
  4. BI