The leader in app attribution
September 12, 2019

The leader in app attribution

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppsFlyer

It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
  • iOS and Android dashboard are different.
  • Web attribution and tracking are not there fully.
  • Deeplink feature can be improved a bit to be on par with other leading tools.
  • It has helped us save 22% of our marketing costs in the last 1 year.
  • It has helped us choose the basis of the right channels CAC LTV and not overspend on channels basis their own analysis of cost per order etc.
  • No negative ROI at this moment.
Branch is good but they have limited attribution and integrations with publishers. Also, the dashboard is not as comprehensive and requires a lot of manual work to do analysis. Kochava is much more expensive for the same type of services, hence we prefer AppsFlyer which is the dominant player in the industry.
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

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This is probably the best attribution and tracking tool out there at the moment. The best part is that this is being adopted by all the leading publishers and networks, so marketing teams can work with almost any company and they will have a tie-up AppsFlyer for a quick start of the campaign. It's best suited for ensuring we don't overpay due to fraud and due to incorrect attribution.