AppsFlyer vs. TraceLink

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

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Our organization supply chain relies of a vast number of manufacturing organizations and warehouse companies , TraceLink's huge pre existing network partners allows us to onboard them in weeks rather than wasting time connecting them one by one. TraceLink is not suitable for small companies, it is not logical for small volume companies to use such a big enterprise level software and get burden of setup and operational costs.

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• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

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• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

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AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

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The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

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The reason of giving this rating is that the TraceLink system is a bit complex to understand for non technical ware house workers. Navigating through the different modules is a bit rigid. It requires extensive training to learn the workflows or resolve errors. Also the UI is lacking the intuitive features that modern web applications have.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

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Independently Invited by TrustRadius

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Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

TraceLink differentiate itself through network volume rather than internal software design.It has the ability to eliminate specialized b2b integration projects. Ultimately, TraceLink was selected because our organization required building standalone data bridges to a vast network of suppliers, otherwise it would have delayed compliance deadlines and incurred huge IT consulting budget.

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Independently Invited by TrustRadius

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• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

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• TraceLink maintains an active coud architecture with minimal to zero downtime, it helps huge number of products shipping out of production without any blocking from the inventory.
• TraceLink helps in keeping the regulatory compliance up to date and prevent disruption in work due to regulatory compliance failures
• Implementing TraceLink in an organization incurs additional implementation budgets, involving IT professionals to integrate the it with the internal ERP software.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info