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Score 7.2 out of 101
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Score 6.5 out of 101

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Likelihood to Recommend

Apptopia

If your business revolves around technology in apps, revenue generated by certain apps that are industry specific, Apptopia is the way to go. You can see data like DAU, MAU, ARPU, market leaders, SDKs, geographics, analytics. Literally anything you would want to know about mobile apps or the market and technology around them, you can get with Apptopia.
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MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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Feature Rating Comparison

Prospecting

Apptopia
MixRank
6.9
Advanced search
Apptopia
MixRank
7.5
Identification of new leads
Apptopia
MixRank
5.5
List quality
Apptopia
MixRank
6.5
List upload/download
Apptopia
MixRank
7.5
Ideal customer targeting
Apptopia
MixRank
7.0
Load time/data access
Apptopia
MixRank
7.5

Sales Intelligence Data Standards

Apptopia
MixRank
5.8
Contact information
Apptopia
MixRank
6.0
Company information
Apptopia
MixRank
5.0
Industry information
Apptopia
MixRank
6.5

Data Augmentation & Lead Qualification

Apptopia
MixRank
6.3
Lead qualification process
Apptopia
MixRank
6.0
Smart lists and recommendations
Apptopia
MixRank
6.5
Salesforce integration
Apptopia
MixRank
5.0
Company/business profiles
Apptopia
MixRank
5.5
Alerts and reminders
Apptopia
MixRank
8.5
Data hygiene
Apptopia
MixRank
5.5
Automatic data refresh
Apptopia
MixRank
6.5
Tags
Apptopia
MixRank
6.5
Filters and segmentation
Apptopia
MixRank
6.5

Pros

  • Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
  • You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
  • The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
  • The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.
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  • Search capability was very good. Able to search by downloads, SDK, Category, etc.
  • Mixrank provides some contact information for the organizations you are searching for.
  • The pivot table function was very helpful for granular targeting.
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Cons

  • very inaccurate in my team's experience.
  • the beautiful traffic map breakdown was also very inaccurate
  • Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.
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  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Alternatives Considered

We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
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Mixrank has the ability to search the Apple Appstore for different SDKs however, Datanyze does not have this same ability. The ability to deliver granular searches easily, played a key role in our decision to choose Mixrank. Where Mixrank lacks is the email verification that Datanyze provides
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Return on Investment

  • Overall was poor ROI. It was not cheap and did not bring much value.
  • Reports seemed to be good at first but later found lots of inaccuracies
  • Could not find information on premium publishers
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  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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Pricing Details

Apptopia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Apptopia Editions & Modules
Apptopia
Edition
Start Plan
$791
Engage Plan
$8991
Grow Plan
$1,4991
1. month
Additional Pricing Details
Custom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.

MixRank

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MixRank Editions & Modules
MixRank
Additional Pricing Details