What users are saying about

Apptopia

4 Ratings

MixRank

2 Ratings

Apptopia

4 Ratings
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Score 7.2 out of 101

MixRank

2 Ratings
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Score 6.5 out of 101

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Likelihood to Recommend

Apptopia

At first the platform was great although after a while we noticed lots of inconsistencies when we compared with other platforms and confirmed when speaking with publishers. The coverage for iOS was also not great. Overall the coverage was not sufficient. The UI was beautiful looking although if it's not accurate it is pointless.
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MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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Feature Rating Comparison

Prospecting

Apptopia
MixRank
6.9
Advanced search
Apptopia
MixRank
7.5
Identification of new leads
Apptopia
MixRank
5.5
List quality
Apptopia
MixRank
6.5
List upload/download
Apptopia
MixRank
7.5
Ideal customer targeting
Apptopia
MixRank
7.0
Load time/data access
Apptopia
MixRank
7.5

Sales Intelligence Data Standards

Apptopia
MixRank
5.8
Contact information
Apptopia
MixRank
6.0
Company information
Apptopia
MixRank
5.0
Industry information
Apptopia
MixRank
6.5

Data Augmentation & Lead Qualification

Apptopia
MixRank
6.3
Lead qualification process
Apptopia
MixRank
6.0
Smart lists and recommendations
Apptopia
MixRank
6.5
Salesforce integration
Apptopia
MixRank
5.0
Company/business profiles
Apptopia
MixRank
5.5
Alerts and reminders
Apptopia
MixRank
8.5
Data hygiene
Apptopia
MixRank
5.5
Automatic data refresh
Apptopia
MixRank
6.5
Tags
Apptopia
MixRank
6.5
Filters and segmentation
Apptopia
MixRank
6.5

Pros

  • Beautiful UI, loved the traffic breakdown demographic
  • Lists were easily pulled
  • Great reports keeping tabs on new popular apps using new technology.
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  • Search capability was very good. Able to search by downloads, SDK, Category, etc.
  • Mixrank provides some contact information for the organizations you are searching for.
  • The pivot table function was very helpful for granular targeting.
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Cons

  • very inaccurate in my team's experience.
  • the beautiful traffic map breakdown was also very inaccurate
  • Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.
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  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Alternatives Considered

Overall it stacked up poorly against other competitors. The inaccurate info, limited coverage on apps and slow UI made it an unpleasant experience. I do not recommend using this program and think there are better solutions out there. The customer support also was not great
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Mixrank has the ability to search the Apple Appstore for different SDKs however, Datanyze does not have this same ability. The ability to deliver granular searches easily, played a key role in our decision to choose Mixrank. Where Mixrank lacks is the email verification that Datanyze provides
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Return on Investment

  • Overall was poor ROI. It was not cheap and did not bring much value.
  • Reports seemed to be good at first but later found lots of inaccuracies
  • Could not find information on premium publishers
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  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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Pricing Details

Apptopia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Apptopia Editions & Modules
Apptopia
Edition
Start Plan
$791
Engage Plan
$8991
Grow Plan
$1,4991
1. month
Additional Pricing Details
Custom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.

MixRank

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MixRank Editions & Modules
MixRank
Additional Pricing Details