Apptopia has a lot of potential
November 28, 2017
Apptopia has a lot of potential
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Apptopia
Our company used Apptopia for its mobile market analytics and insights. As a mobile advertising company, it is ideal to have a platform that allows us to locate new app publishers and developers. Apptopia was used by the Publisher Sales team to locate new potential partnerships. Apptopia gave us insight on the SDKs and traffic breakdown of users.
- Apptopia's user interface was very well made and easy to use.
- Apptopia gave us insights on mobile SDK information.
- With the Apptopia platform, we are able to find and locate fastest growing apps and target them accordingly.
- Apptopia gave us insight on where users where coming from for particular apps.
- Some of the data seemed inconsistent when we checked with existing partners.
- The lack of prospecting tool. Apptopia did not provide detailed contact info for companies.
- Apptopia provided revenue data for mobile apps, but we found there was inconsistency with that as well.
- Apptopia gave our sales team insight on growing apps and mobile SDK information.
- We did not see an adequate ROI with regards to Apptopia. The data was not accurate enough to move forward with the partnership.
Apptopia has a much deeper iOS database than Datanyze, however Datanyze seemed to have more accurate SDK information in Android. Apptopia provided much more data on mobile traffic, revenue #'s, and demographics than Datanyze. These features are very appealing to an advertising company. With regards to MixRank, I found Apptopia much easier to use and navigate. However, MixRank's consistency was impressive.