Aprimo vs. Arctera Backup Exec

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

Incentivized

Backup Exec works well generally in most environments or situations. The licensing can potentially be a nightmare, but manageable if you have a decent reseller. Backing up and restoring from physical tapes which is not all that common is not as reliable as when backing up and restoring from datastores that reside on hard drives or digital media. It does a good job with large or small backup jobs. Backing up and managing SQL backups requires additional licenses and be a bit clunky. If you are very careful (which you should be anyway) and document as you build these backups you will get better at managing them. Regarding a virtual environment, I have limited experience in that arena, but have done it. Backup Exec can backup VMware environments, but honestly we moved to Unitrends to backup our VM's and are much happier with the backup process. However, restoring a VM in Unitrends can be tedious compared to Backup Exec.

Incentivized

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• Manage agent based backups - It is easy to schedule and monitor backups. Verifying backups is done for all jobs. Backup performance is excellent.
• Provide a wide ranging contingent of backup options - Despite providing a dizzying array of backup options, it is easy to schedule individual or recurring jobs.
• Integrates well with our Active Directory - Restoring even individual Active Directory objects is possible.

Incentivized

• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

Incentivized

• Could provide better license management from an inventory perspective. How many licenses do I have?.. etc.
• When Backup Exec backs up itself it should not select iSCSI backup targets by default. The result is recursive data backup ending in the loss of storage capacity.
• I'm struggling to come up with another con.

Incentivized

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

This software is a mess in my brutally honest opinion. I've spent more time babysitting this software while backing up 20 servers than I did with Veeam backing up 600+. I've had multiple jobs run fine for weeks at a time that just randomly fail out of the blue for seemingly no reason whatsoever. There's no intuitive way to chain jobs, so automation becomes somewhat more problematic if certain jobs depend on other jobs. The forever incremental feature feels tacked on since the merge operation merges all your incremental jobs into the most recent backup and doesn't have the option set a limit on how long to keep your point in time restores.

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

It can do a lot of things on paper and sounds terrific, but in practice it doesn't do any of them well. It can easily be sold to non-technical minds and C-levels, but of all the backup solutions I've used in the last 15 years of my career, Backup Exec is easily the least fault tolerant. Unless this software is a sunk cost and you're on a shoestring budget, I recommend almost anything else. Jobs fail often with obscure error codes and the KB articles in the Veritas support portal are a mess. Within 30 days of a fresh deployment I've logged more tickets with their support than I did in 3 years with Veeam.

We have not yet experienced any downtime

The weekly error on save needs a manual reload from me. The SDR can't restore the virtual machine of hyperV during a test.

Incentivized

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

No problem for this point it is in the average.

Incentivized

Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

In the few instances of having to contact support, our overall outcome was always good. They would have received a better score if the wait time was less, but I attribute this to the timing of support calls - it was during the previous owner's time. We have not had to open a support ticket since Veritas Backup Exec took the product back over.

Incentivized

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

It was pretty straightforward.

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

If your company is looking at changing solutions or currently does not have any, Veritas Backup Exec is the way to go. Do yourself a favor and try the 60 day trial, you won't be disappointed! Very simple to use and has a great GUI, much better than what the competition has to offer.

Incentivized

We only use it on the on-premise version on a single site.

Incentivized

• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Incentivized

• Backups by their very nature are difficult to quantify when it comes to ROI. Any monies spent should be seen more as insurance . If you never have to claim on it then that is the best outcome. Backup Exec gives you comfort that you can meet any downtime recovery targets set by your business and this is how to benchmark your solution.
• Conduct regular DR tests and your this will be your ROI.

Incentivized