What users are saying about

APSIS Pro

3 Ratings

Zoho Campaigns

41 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Zoho Campaigns

41 Ratings
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Score 7 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Zoho Campaigns

I feel Zoho Campaigns' best strength is its integration for Zoho CRM users. As a stand alone campaign management system it is fine and we would recommend it, but we would highly recommend it if you also use Zoho CRM. The pricing structure suits us too, so that is a big plus for Zoho Campaigns
Jon Porreca profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Zoho Campaigns
6.6
WYSIWYG email editor
APSIS Pro
7.0
Zoho Campaigns
6.0
Dynamic content
APSIS Pro
7.0
Zoho Campaigns
6.7
Ability to test dynamic content
APSIS Pro
7.0
Zoho Campaigns
5.1
A/B testing
APSIS Pro
9.0
Zoho Campaigns
7.0
Mobile optimization
APSIS Pro
9.0
Zoho Campaigns
6.3
Email deliverability
APSIS Pro
9.0
Zoho Campaigns
6.7
List management
APSIS Pro
6.0
Zoho Campaigns
7.0
Triggered drip sequences
APSIS Pro
5.0
Zoho Campaigns
5.9
Landing pages
APSIS Pro
Zoho Campaigns
8.5

Reporting & Analytics

APSIS Pro
1.0
Zoho Campaigns
7.6
Dashboards
APSIS Pro
1.0
Zoho Campaigns
7.2
Standard reports
APSIS Pro
1.0
Zoho Campaigns
7.0
Custom reports
APSIS Pro
1.0
Zoho Campaigns
8.7

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Definitely they should improve the editor more.
  • There are others newsletter softwares that have more complete and easier to use functions.
  • The buttons to share must be better, more updated and easier to place.
  • If possible, guarantee inbox
Alexis Correa profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
In my experience, I liked MailChimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see statistics and do more. I know that Zoho also allows integration with MailChimp, but I prefer to follow the line.
Alexis Correa profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.
Jason Ensign profile photo

Screenshots

APSIS Pro

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details