What users are saying about
3 Ratings
43 Ratings
3 Ratings
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Score 5.1 out of 101
43 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Zoho Campaigns

It is an excellent complement for other applications of the suite. I like to share and keep active services and products newsletters, because they may be attractive to existing customers or prospects. Ideally, I want them to visit the website and thus allow me to measure its performance and know what was the most attractive part and where I can improve.
Alexis Correa profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Zoho Campaigns
6.8
WYSIWYG email editor
APSIS Pro
7.0
Zoho Campaigns
6.5
Dynamic content
APSIS Pro
7.0
Zoho Campaigns
6.9
Ability to test dynamic content
APSIS Pro
7.0
Zoho Campaigns
6.0
A/B testing
APSIS Pro
9.0
Zoho Campaigns
7.2
Mobile optimization
APSIS Pro
9.0
Zoho Campaigns
7.0
Email deliverability
APSIS Pro
9.0
Zoho Campaigns
7.1
List management
APSIS Pro
6.0
Zoho Campaigns
7.0
Triggered drip sequences
APSIS Pro
5.0
Zoho Campaigns
5.8
Landing pages
APSIS Pro
Zoho Campaigns
8.0

Reporting & Analytics

APSIS Pro
1.0
Zoho Campaigns
7.4
Dashboards
APSIS Pro
1.0
Zoho Campaigns
7.6
Standard reports
APSIS Pro
1.0
Zoho Campaigns
6.8
Custom reports
APSIS Pro
1.0
Zoho Campaigns
7.8

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Contact Management. You can build lists via imports from Zoho CRM or via uploaded Excel files.
  • A/B Testing. Determine which subject lines and body text have the most impact.
Justin Roodman profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.
Justin Roodman profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about $10 / month) so that was the other deciding factor.
Justin Roodman profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
  • Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
  • It has a great impact on creating brand image of our social media platforms.
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Screenshots

APSIS Pro

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details