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5 Ratings
5 Ratings
5 Ratings
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Score 8.9 out of 101
5 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

ARchitect

If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
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GroupHigh

I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies
Lynzee Jablonka profile photo

Pros

  • Consolidation of coverage. ARchitect's Premium Content is an ideal tool. Analyst coverage is centralized in ARchitect -- saving the step of visiting multiple analyst websites to track coverage. We are also able to run customized coverage reports.
  • Interaction creation and maintenance. ARchitect's Interactions allow us to track our interactions with analysts, collaborate on interactions, and keep have a record of everything we've worked on. We can run interaction reports (which can be provided to the business) and briefing documents to keep executives up-to-date on how we've engaged analysts.
  • Projects for project management. ARchitect's Projects enables us to track analyst major reviews (very complex interactions) that can take several months to complete. We can easily look at the status and results of all major reviews -- in addition to keeping track of any red-flag situations.
  • Customization. Interaction, Article (part of Premium Content) and Project entry forms can be customized. Additional details outside of the standard form can be tracked.
Kara Lira profile photo
  • Segments influencers based on their blog topics.
  • Allows me to create lists of different influencers. I love using this to help me pitch.
  • Helps me find very specific influencers.
Lynzee Jablonka profile photo

Cons

  • The ability to clone articles. Since we use this tool heavily for knowledge/content management, we are often creating several entries against the same report.
  • Get the sort feature working on the column headers in grid views.
  • Remove the duplicate status field in Projects (ARchitect has been in touch with me about this already).
Kara Lira profile photo
  • My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
  • I'd love if they had email addresses for all influencers.
  • The UI can be a bit tricky to navigate at times.
Lynzee Jablonka profile photo

Alternatives Considered

Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does.2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic.3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
Kara Lira profile photo
While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it
Lynzee Jablonka profile photo

Return on Investment

  • The Event Module has taken days if not weeks out of the prep process for big events.
  • ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.
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  • It's helped us source influencers so I'd say it helps us with KPI (key points of interest)
Lynzee Jablonka profile photo

Pricing Details

ARchitect

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

GroupHigh

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details