WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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WooCommerce
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WooCommerce
Free Trial
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Yes
Free/Freemium Version
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Yes
Premium Consulting/Integration Services
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Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
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Community Pulse
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WooCommerce
Features
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WooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
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7.0
1 Ratings
10% below category average
WooCommerce
8.0
96 Ratings
3% above category average
Product variations
7.01 Ratings
7.888 Ratings
Visual customization
7.01 Ratings
7.192 Ratings
Product catalog & listings
00 Ratings
8.095 Ratings
Product management
00 Ratings
8.096 Ratings
Bulk product upload
00 Ratings
7.378 Ratings
Branding
00 Ratings
7.383 Ratings
Mobile storefront
00 Ratings
9.288 Ratings
Website integration
00 Ratings
9.496 Ratings
CMS
00 Ratings
7.974 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
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6.5
1 Ratings
17% below category average
WooCommerce
6.3
94 Ratings
20% below category average
Promotions & discounts
5.01 Ratings
7.491 Ratings
Personalized recommendations
8.01 Ratings
5.174 Ratings
SEO
00 Ratings
6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
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8.0
1 Ratings
0% below category average
WooCommerce
7.8
93 Ratings
3% below category average
Multi-site management
8.01 Ratings
6.847 Ratings
Order processing
00 Ratings
8.391 Ratings
Inventory management
00 Ratings
8.190 Ratings
Shipping
00 Ratings
8.384 Ratings
Custom functionality
00 Ratings
7.486 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
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Ratings
WooCommerce
6.3
91 Ratings
19% below category average
Abandoned cart recovery
00 Ratings
5.759 Ratings
Checkout user experience
00 Ratings
7.091 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).