WooCommerce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
WooCommerce	Score 8.1 out of 10	N/A	WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.	N/A

Pricing

WooCommerce

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
WooCommerce
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Contact sales team for pricing

More Pricing Information

Community Pulse
	WooCommerce
Considered Both Products	WooCommerce KK Kat Karpenko Wozny IT Manager Chose WooCommerce They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features Helpful? Victoria Hoete-Dodd Content Specialist Chose WooCommerce I haven't used Shopify as much as WooCommerce so can't draw an accurate comparison. Incentivized Helpful? Seth Paine Web & Media Developer Chose WooCommerce WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to … Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose WooCommerce None Incentivized Helpful? Jim Nelson Team Agreda Leader Chose WooCommerce I maintained our online store using hardcoded Paypal shopping cart buttons for years. I have also used the MarketPress e-commerce plugin for WordPress, and currently, maintain one client store using the eStore plugin for WordPress. WooCommerce is far superior to any of these … Incentivized Helpful? TR Tim Regas General Manager Chose WooCommerce WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but … Incentivized Helpful? Jorge Edel Aguilar Avendaño CEO Veeme Media Chose WooCommerce WooCommerce is more complete. Incentivized Helpful? Verified User Partner Chose WooCommerce Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to … Incentivized Helpful? Verified User Executive Chose WooCommerce Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the … Incentivized Helpful? Verified User Manager Chose WooCommerce We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do. Incentivized Helpful? Verified User Project Manager Chose WooCommerce We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy … Incentivized Helpful? Verified User Employee Chose WooCommerce While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can … Incentivized Helpful? Luke Hall Founder Chose WooCommerce WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge. WooCommerce seems to be built for websites that aren't focused entirely on … Incentivized Helpful? Verified User Advisor Chose WooCommerce I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost. Incentivized Helpful? Darian Rawson Senior Designer Developer Chose WooCommerce Shopify is better in almost every way, but does come with a premium. Incentivized Helpful? Kejda Gjermani Digital Publisher Chose WooCommerce Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any … Incentivized Helpful? Verified User Director Chose WooCommerce There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny Incentivized Helpful? Luis Escoffié Especialista en Marketing Digital y Comercio Electrónico Chose WooCommerce I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. … Incentivized Helpful? Kaushik Somaiya Owner Chose WooCommerce Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce … Incentivized Helpful? Verified User Vice-President Chose WooCommerce Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites. Shopify provides a great store front of its own, and hence may be recommended for … Incentivized Helpful? Felicia Betancourt Principal Chose WooCommerce WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would … Incentivized Helpful? Verified User Engineer Chose WooCommerce One single word: cost! Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost. Even if some plugins are very expensive, the maintenance cost is a … Incentivized Helpful? José Lugo Founder Chose WooCommerce WooCommerce has been great to us for SEO. By using YoastSEO we have been able to add more targeted parameters for each product page. Incentivized Helpful? Dustin Day Director of UX development, social media and SEO/SEM Chose WooCommerce If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. … Incentivized Helpful? Jason Vance Owner Chose WooCommerce If you want something customizable, a platform you own and can control, then going with a WooCommerce/WordPress solution is what you want. Though a solution like Shopify can be great, you don't have as much control over how things look and it can get expensive quickly if … Incentivized Helpful?
Top Pros	Pro E commerce Pro Easy to use Pro Payment gateways
Top Cons	Minus Additional plugins Minus User friendly Minus Product page

Features

WooCommerce

Online Storefront

Comparison of Online Storefront features of Product A and Product B
	WooCommerce 6.2 84 Ratings 21% below category average
Product catalog & listings	6.983 Ratings
Product management	6.384 Ratings
Bulk product upload	2.067 Ratings
Branding	6.973 Ratings
Mobile storefront	6.277 Ratings
Product variations	6.877 Ratings
Website integration	6.984 Ratings
Visual customization	6.881 Ratings
CMS	6.863 Ratings

Online Shopping Cart

Comparison of Online Shopping Cart features of Product A and Product B
	WooCommerce 6.2 80 Ratings 20% below category average
Abandoned cart recovery	6.852 Ratings
Checkout user experience	5.680 Ratings

Online Payment System

Comparison of Online Payment System features of Product A and Product B
	WooCommerce 5.6 75 Ratings 39% below category average
eCommerce security	5.675 Ratings

eCommerce Marketing

Comparison of eCommerce Marketing features of Product A and Product B
	WooCommerce 5.2 83 Ratings 36% below category average
Promotions & discounts	5.680 Ratings
Personalized recommendations	5.066 Ratings
SEO	5.072 Ratings

eCommerce Business Management

Comparison of eCommerce Business Management features of Product A and Product B
	WooCommerce 4.5 81 Ratings 54% below category average
Multi-site management	1.640 Ratings
Order processing	6.379 Ratings
Inventory management	6.878 Ratings
Shipping	2.073 Ratings
Custom functionality	5.775 Ratings

Best Alternatives
	WooCommerce
Small Businesses	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	IBM Digital Commerce Score 9.0 out of 10
Enterprises	IBM Digital Commerce Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	WooCommerce
Likelihood to Recommend	7.1 (84 ratings)
Likelihood to Renew	10.0 (3 ratings)
Usability	7.1 (3 ratings)
Support Rating	5.0 (1 ratings)

User Testimonials
	WooCommerce
Likelihood to Recommend	Automattic [WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another. Incentivized Verified User Anonymous Read full review
Pros	Automattic Keeps track of product inventory, including details of product variations such as colors and sizes if required. Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop. Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created. Incentivized Felicia Betancourt Principal Read full review
Cons	Automattic Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites. More out-of-the-box options would be nice within the base software. Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Automattic Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules. Incentivized Rick Fitzgerald Owner/CEO Read full review
Usability	Automattic I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own. Incentivized Katie Miller Web Developer Read full review
Support Rating	Automattic not muh support Verified User Anonymous Read full review
Alternatives Considered	Automattic We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients). Incentivized Verified User Anonymous Read full review
Return on Investment	Automattic Positive: low cost to start up, and allowed us to start selling right away. Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it. Positive: easily integrates with PayPal and Stripe. Incentivized Justin Esgar CEO/President - 360° IT Consulting, Server Management, IT Security Read full review
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