What users are saying about
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Top Rated
97 Ratings

WooCommerce

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Top Rated
97 Ratings
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Score 9 out of 101

Likelihood to Recommend

WooCommerce

WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.
Seth Paine profile photo

Feature Rating Comparison

Online Storefront

WooCommerce
8.6
Product catalog & listings
WooCommerce
8.8
Product management
WooCommerce
8.6
Bulk product upload
WooCommerce
7.9
Branding
WooCommerce
8.7
Mobile storefront
WooCommerce
8.9
Product variations
WooCommerce
8.7
Website integration
WooCommerce
9.1
Visual customization
WooCommerce
7.7
CMS
WooCommerce
9.0

Online Shopping Cart

WooCommerce
8.7
Abandoned cart recovery
WooCommerce
8.7
Checkout user experience
WooCommerce
8.7

Online Payment System

WooCommerce
8.9
eCommerce security
WooCommerce
8.9

eCommerce Marketing

WooCommerce
8.3
Promotions & discounts
WooCommerce
8.7
Personalized recommendations
WooCommerce
7.8
SEO
WooCommerce
8.3

eCommerce Business Management

WooCommerce
8.4
Multi-site management
WooCommerce
8.4
Order processing
WooCommerce
9.2
Inventory management
WooCommerce
8.4
Shipping
WooCommerce
8.2
Custom functionality
WooCommerce
8.0

Pros

WooCommerce

  • WooCommerce pages are easy to customize and are optimized for mobile.
  • Ability to create global add-ons for specific product categories.
  • Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
  • There's no cost to get started.
Brian Halstrom profile photo

Cons

WooCommerce

  • Reliance on meta table for storing and accessing product and order data. (Coming soon)
  • Better reporting interface. (Coming soon)
  • Option to more easily choose between multi-page or single page cart/checkout.
  • Auto refresh the price totals on cart page when quantity changes using AJAX.
  • Show “-” and “+” buttons around the quantity field.
  • Show confirmation before user changes quantity to zero.
Rob Watson profile photo

Likelihood to Renew

WooCommerce

WooCommerce 10.0
Based on 2 answers
Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.
Joshua Burcham profile photo

Usability

WooCommerce

WooCommerce 7.0
Based on 1 answer
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Katie Miller profile photo

Alternatives Considered

WooCommerce

WooCommerce stacks up very nicely. While there is a learning curve involved, it more than makes up for the challenge when it comes to cost. You won't find yourself spending money each month to keep your site live or pay for your ecommerce platform like you do with others. Once you have WooCommerce installed (for free) you technically do not need to pay anything unless you plan on scaling up and adding new functionality. We now use WooCommerce for all of our ecommerce sites and we have saved a lot of money over competitors.
Joseph Condon profile photo

Return on Investment

WooCommerce

  • I currently have not had a lot of ROI from using WooCommerce
  • While it is easy to set up, it doesn't handle things like marketing, emails, or promotion to build up sales
  • It can easily integrate with most email marketing, making follow-up emails easy to set up.
Megan Bailey profile photo

Pricing Details

WooCommerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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