WooCommerce

Likelihood to Recommend

WooCommerce is well suited for smaller companies looking to start selling their products and services online. We mainly sell apparel using WooCommerce, and the reason why we love it is using the global add-on feature. With this, you can specify size, color, style, etc. for specific product categories. Then when you create those products, all of the options are automatically applied to the product based on the category you put it in.

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Brian Halstrom

Manager, eCommerce Consulting

Hilton WorldwideHospitality, 10,001+ employees

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Feature Rating Comparison

Pros

WooCommerce pages are easy to customize and are optimized for mobile.
Ability to create global add-ons for specific product categories.
Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
There's no cost to get started.

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Brian Halstrom

Manager, eCommerce Consulting

Hilton WorldwideHospitality, 10,001+ employees

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Cons

Compared against other platforms, you'll need to purchase your domain, SSL certificate, and hosting account.
Creating products, attributes, and categories may be tricky for inexperienced users (not hard once you get the hang of it).
Installing and configuring plugins may be tricky for inexperienced users.
Default reporting could be better, but additional plugins can be purchased.

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Brian Halstrom

Manager, eCommerce Consulting

Hilton WorldwideHospitality, 10,001+ employees

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Likelihood to Renew

WooCommerce 10.0

Based on 2 answers

Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.

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Joshua Burcham

Designer & Owner

BURCHAMMarketing and Advertising, 1-10 employees

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Usability

WooCommerce 7.0

Based on 1 answer

I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.

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Katie Miller

Web Developer

SnapShot InteractiveMarketing and Advertising, 1-10 employees

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Alternatives Considered

WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs (like Magento). I love WooCommerce because I love WordPress. There is a very large community of developers that support the core products and thousands of plugins that can extend the functionality. So if WooCommerce doesn't do exactly what you had hoped, there is a good chance you can find a free or inexpensive plug-in to make it happen

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Joshua Burcham

Designer & Owner

BURCHAMMarketing and Advertising, 1-10 employees

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Return on Investment

We ultimately didn't fully use WooCommerce based on lack of visitors on our site. Overall, it was a difficult experience.

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Arron Davis

City of DefianceWholesale, 1-10 employees

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Likelihood to Recommend

Feature Rating Comparison

Product catalog & listings

Product management

Bulk product upload

Branding

Mobile storefront

Product variations

Website integration

Visual customization

CMS

Abandoned cart recovery

Checkout user experience

eCommerce security

Promotions & discounts

Personalized recommendations

SEO

Multi-site management

Order processing

Inventory management

Shipping

Custom functionality

Pros

WooCommerce

Cons

WooCommerce

Likelihood to Renew

WooCommerce

Usability

WooCommerce

Alternatives Considered

WooCommerce

Return on Investment

WooCommerce

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary

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