WooCommerce

Likelihood to Recommend

WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.

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Seth Paine

Web & Media Developer

The Coming Home Network InternationalReligious Institutions, 1-10 employees

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Feature Rating Comparison

WooCommerce

Product catalog & listings

Product management

Bulk product upload

Branding

Mobile storefront

Product variations

Website integration

Visual customization

CMS

WooCommerce

Abandoned cart recovery

Checkout user experience

WooCommerce

eCommerce security

WooCommerce

Promotions & discounts

Personalized recommendations

SEO

WooCommerce

Multi-site management

Order processing

Inventory management

Shipping

Custom functionality

Pros

WooCommerce pages are easy to customize and are optimized for mobile.
Ability to create global add-ons for specific product categories.
Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
There's no cost to get started.

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Brian Halstrom

Manager, eCommerce Consulting

Hilton WorldwideHospitality, 10,001+ employees

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Cons

Reliance on meta table for storing and accessing product and order data. (Coming soon)
Better reporting interface. (Coming soon)
Option to more easily choose between multi-page or single page cart/checkout.
Auto refresh the price totals on cart page when quantity changes using AJAX.
Show “-” and “+” buttons around the quantity field.
Show confirmation before user changes quantity to zero.

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Rob Watson

CEO

Webidextrous.comInternet, 1-10 employees

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Likelihood to Renew

WooCommerce 10.0

Based on 2 answers

Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.

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Joshua Burcham

Designer & Owner

BURCHAMMarketing and Advertising, 1-10 employees

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Usability

WooCommerce 7.0

Based on 1 answer

I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.

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Katie Miller

Web Developer

SnapShot InteractiveMarketing and Advertising, 1-10 employees

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Alternatives Considered

WooCommerce stacks up very nicely. While there is a learning curve involved, it more than makes up for the challenge when it comes to cost. You won't find yourself spending money each month to keep your site live or pay for your ecommerce platform like you do with others. Once you have WooCommerce installed (for free) you technically do not need to pay anything unless you plan on scaling up and adding new functionality. We now use WooCommerce for all of our ecommerce sites and we have saved a lot of money over competitors.

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Joseph Condon

IT Business Analyst

NelnetFinancial Services, 1001-5000 employees

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Return on Investment

I currently have not had a lot of ROI from using WooCommerce
While it is easy to set up, it doesn't handle things like marketing, emails, or promotion to build up sales
It can easily integrate with most email marketing, making follow-up emails easy to set up.

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Megan Bailey

Business Owner

Rockstar Creative StudioOnline Media, 1-10 employees

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Likelihood to Recommend

Feature Rating Comparison

Product catalog & listings

Product management

Bulk product upload

Branding

Mobile storefront

Product variations

Website integration

Visual customization

CMS

Abandoned cart recovery

Checkout user experience

eCommerce security

Promotions & discounts

Personalized recommendations

SEO

Multi-site management

Order processing

Inventory management

Shipping

Custom functionality

Pros

WooCommerce

Cons

WooCommerce

Likelihood to Renew

WooCommerce

Usability

WooCommerce

Alternatives Considered

WooCommerce

Return on Investment

WooCommerce

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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