WooCommerce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
WooCommerce	Score 8.1 out of 10	N/A	WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.	$0

Pricing

WooCommerce

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
WooCommerce
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.

More Pricing Information

Community Pulse
	WooCommerce
Considered Both Products	WooCommerce Verified User C-Level Executive Chose WooCommerce In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end Incentivized Helpful? DH dewansh hate Digital marketing executive Chose WooCommerce Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is … Incentivized Helpful? Verified User Manager Chose WooCommerce WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which … Incentivized Helpful? Verified User Manager Chose WooCommerce From a functional perspective this can do everything that the others can do and for many developers it is the preferred platform for online stores that require a high level of customisation. It is an open source platform with a strong community of developers behind it who have … Incentivized Helpful? Calvin Hanson Marketing and Design Chose WooCommerce The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much … Incentivized Helpful? JM Jeff Montgomery CTO Chose WooCommerce We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the … Incentivized Helpful? KK Kat Karpenko Wozny IT Manager Chose WooCommerce They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features Helpful? Victoria Hoete-Dodd Content Specialist Chose WooCommerce I haven't used Shopify as much as WooCommerce so can't draw an accurate comparison. Incentivized Helpful? Seth Paine Web & Media Developer Chose WooCommerce WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to … Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose WooCommerce None Incentivized Helpful? Jim Nelson Team Agreda Leader Chose WooCommerce I maintained our online store using hardcoded Paypal shopping cart buttons for years. I have also used the MarketPress e-commerce plugin for WordPress, and currently, maintain one client store using the eStore plugin for WordPress. WooCommerce is far superior to any of these … Incentivized Helpful? TR Tim Regas General Manager Chose WooCommerce WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but … Incentivized Helpful? Jorge Edel Aguilar Avendaño CEO Veeme Media Chose WooCommerce WooCommerce is more complete. Incentivized Helpful? Verified User Partner Chose WooCommerce Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to … Incentivized Helpful? Verified User Executive Chose WooCommerce Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the … Incentivized Helpful? Verified User Manager Chose WooCommerce We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do. Incentivized Helpful? Verified User Project Manager Chose WooCommerce We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy … Incentivized Helpful? Verified User Employee Chose WooCommerce While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can … Incentivized Helpful? Luke Hall Founder Chose WooCommerce WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge. WooCommerce seems to be built for websites that aren't focused entirely on … Incentivized Helpful? Verified User Advisor Chose WooCommerce I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost. Incentivized Helpful? Darian Rawson Senior Designer Developer Chose WooCommerce Shopify is better in almost every way, but does come with a premium. Incentivized Helpful? Kejda Gjermani Digital Publisher Chose WooCommerce Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any … Incentivized Helpful? Verified User Director Chose WooCommerce There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny Incentivized Helpful? Luis Escoffié Especialista en Marketing Digital y Comercio Electrónico Chose WooCommerce I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. … Incentivized Helpful? Kaushik Somaiya Owner Chose WooCommerce Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce … Incentivized Helpful?

Features

WooCommerce

Online Storefront

Comparison of Online Storefront features of Product A and Product B
	WooCommerce 7.9 92 Ratings 2% above category average
Product catalog & listings	8.491 Ratings
Product management	8.392 Ratings
Bulk product upload	8.174 Ratings
Branding	7.180 Ratings
Mobile storefront	9.184 Ratings
Product variations	7.184 Ratings
Website integration	9.192 Ratings
Visual customization	6.688 Ratings
CMS	7.570 Ratings

Online Shopping Cart

Comparison of Online Shopping Cart features of Product A and Product B
	WooCommerce 7.2 87 Ratings 6% below category average
Abandoned cart recovery	7.057 Ratings
Checkout user experience	7.387 Ratings

Online Payment System

Comparison of Online Payment System features of Product A and Product B
	WooCommerce 8.5 81 Ratings 3% above category average
eCommerce security	8.581 Ratings

eCommerce Marketing

Comparison of eCommerce Marketing features of Product A and Product B
	WooCommerce 5.8 90 Ratings 27% below category average
Promotions & discounts	6.987 Ratings
Personalized recommendations	4.170 Ratings
SEO	6.379 Ratings

eCommerce Business Management

Comparison of eCommerce Business Management features of Product A and Product B
	WooCommerce 7.3 89 Ratings 9% below category average
Multi-site management	6.443 Ratings
Order processing	8.087 Ratings
Inventory management	8.186 Ratings
Shipping	7.680 Ratings
Custom functionality	6.482 Ratings

Best Alternatives
	WooCommerce
Small Businesses	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	IBM Digital Commerce Score 9.0 out of 10
Enterprises	IBM Digital Commerce Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	WooCommerce
Likelihood to Recommend	8.0 (92 ratings)
Likelihood to Renew	7.0 (4 ratings)
Usability	7.8 (7 ratings)
Support Rating	5.0 (1 ratings)

User Testimonials
	WooCommerce
Likelihood to Recommend	Automattic WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress. Incentivized Verified User Anonymous Read full review
Pros	Automattic Free base package means I can use it when I need to and not pay for it when I'm not using it I can customize the e-commerce options and integrate the calendar booking Payment processing is quick and easy and I can choose my provider Incentivized Verified User Anonymous Read full review
Cons	Automattic Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites. More out-of-the-box options would be nice within the base software. Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Automattic Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules. Incentivized Rick Fitzgerald Owner/CEO Read full review
Usability	Automattic WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop. Incentivized Prashant Chaudhari Strategic Brand & Marketing Consultant Read full review
Support Rating	Automattic not muh support Verified User Anonymous Read full review
Alternatives Considered	Automattic We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients). Incentivized Verified User Anonymous Read full review
Return on Investment	Automattic Positive: low cost to start up, and allowed us to start selling right away. Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it. Positive: easily integrates with PayPal and Stripe. Incentivized Justin Esgar CEO/President - 360° IT Consulting, Server Management, IT Security Read full review
ScreenShots	WooCommerce Screenshots