What users are saying about
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Top Rated
91 Ratings

WooCommerce

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Top Rated
91 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

WooCommerce

WooCommerce is well suited for smaller companies looking to start selling their products and services online. We mainly sell apparel using WooCommerce, and the reason why we love it is using the global add-on feature. With this, you can specify size, color, style, etc. for specific product categories. Then when you create those products, all of the options are automatically applied to the product based on the category you put it in.
Brian Halstrom profile photo

Feature Rating Comparison

Online Storefront

WooCommerce
8.5
Product catalog & listings
WooCommerce
8.6
Product management
WooCommerce
8.7
Bulk product upload
WooCommerce
7.8
Branding
WooCommerce
8.5
Mobile storefront
WooCommerce
8.7
Product variations
WooCommerce
8.7
Website integration
WooCommerce
8.9
Visual customization
WooCommerce
7.7
CMS
WooCommerce
8.7

Online Shopping Cart

WooCommerce
8.5
Abandoned cart recovery
WooCommerce
8.4
Checkout user experience
WooCommerce
8.7

Online Payment System

WooCommerce
8.7
eCommerce security
WooCommerce
8.7

eCommerce Marketing

WooCommerce
8.2
Promotions & discounts
WooCommerce
8.3
Personalized recommendations
WooCommerce
7.8
SEO
WooCommerce
8.4

eCommerce Business Management

WooCommerce
8.5
Multi-site management
WooCommerce
8.7
Order processing
WooCommerce
9.1
Inventory management
WooCommerce
8.5
Shipping
WooCommerce
8.1
Custom functionality
WooCommerce
7.8

Pros

WooCommerce

  • WooCommerce pages are easy to customize and are optimized for mobile.
  • Ability to create global add-ons for specific product categories.
  • Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
  • There's no cost to get started.
Brian Halstrom profile photo

Cons

WooCommerce

  • Compared against other platforms, you'll need to purchase your domain, SSL certificate, and hosting account.
  • Creating products, attributes, and categories may be tricky for inexperienced users (not hard once you get the hang of it).
  • Installing and configuring plugins may be tricky for inexperienced users.
  • Default reporting could be better, but additional plugins can be purchased.
Brian Halstrom profile photo

Likelihood to Renew

WooCommerce

WooCommerce 10.0
Based on 2 answers
Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.
Joshua Burcham profile photo

Usability

WooCommerce

WooCommerce 7.0
Based on 1 answer
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Katie Miller profile photo

Alternatives Considered

WooCommerce

WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs (like Magento). I love WooCommerce because I love WordPress. There is a very large community of developers that support the core products and thousands of plugins that can extend the functionality. So if WooCommerce doesn't do exactly what you had hoped, there is a good chance you can find a free or inexpensive plug-in to make it happen
Joshua Burcham profile photo

Return on Investment

WooCommerce

  • We ultimately didn't fully use WooCommerce based on lack of visitors on our site. Overall, it was a difficult experience.
Arron Davis profile photo

Pricing Details

WooCommerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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