Avaamo vs. Terminus ABM Platform

For a customer centric organisation looking for a future proof approach towards customer service this could be very much be well suited if you have the capital and/or patience. Providing intuitive AI that can provide huge value to enterprise organisations, but perhaps less so to smaller ones that could deal with the customer experience on a more human / personal level

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Seamless and powerful transition to real person support
• Not overly technical to implement in first instance
• Intuitive conversational flow is paramount and delivered near-perfectly

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Issues with other languages, such as Spanish currently
• Expensive but arguably represents solid Value
• No version control

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Avaamo becomes clearly the stand-out option of the 2020s as other platforms don't quite stack up. The team at Avaamo are at the forefront of the technology and the only way is up. This is not for every organisation as it's very much enterprise level but if your aim is the experience of the end user then Avaamo or a very similar option will be paramount

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• ROI as end customers and end user appreciates new innovations
• Increase on customer retention as it's cutting edge
• Enterprise level customer acquisition uptick as new partnerships shine

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting