What users are saying about
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Top Rated
184 Ratings
2 Ratings
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Score 10 out of 100

Canto

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Top Rated
184 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Avid Interplay Media Asset Manager

The Avid eco-system is extremely reliable. There are multiple pieces working together to transcode, index, and archive media. Needing minimal maintenance and upgrades. Avid support is extensive and can be reached 24/7 at any time of the year. I recommend this product to any production team that wants a long term, reliable asset manager
Anonymous | TrustRadius Reviewer

Canto

Canto is very functional for power users, those who are technically savvy and who use it frequently. For the general user who accesses it less, it's not completely user friendly. It requires frequent use and instructions, which I had to draft for our employees. I love that my professional photographers can upload their images directly into the system and then I, as the admin, am able to review them, add the metadata and move them into the library. It eliminates the need for the different ways our photographers were sending us their photos.
Luci Fortune | TrustRadius Reviewer

Pros

Avid Interplay Media Asset Manager

  • Quickly find video clips and view them right away
  • Keep projects organized
  • Can archive and restore media
Anonymous | TrustRadius Reviewer

Canto

  • Canto is a very thorough program, the way you can tag and categorize your assets is very well put together.
  • Facial recognition is by far the greatest idea and Canto does this well. It is a super helpful feature for us.
  • We love the portal aspect of this platform. It is an extremely helpful tool.
Nicole Schultz | TrustRadius Reviewer

Cons

Avid Interplay Media Asset Manager

  • The same media can be imported more than once by multiple users, creating duplicates. A way for the user to be prompted that this media already exists before the import.
Anonymous | TrustRadius Reviewer

Canto

  • Canto has a place where it automatically tags items as they are uploaded, and they call it smart tags. I think Canto could be tweaked a bit to pick up more common tags on it's own.
  • Canto has facial recognition yet cannot search within a bunch of photo files for pictures with tile flooring in them. I think this is an area for improvement.
  • Canto is able to upload large folders and keep the structure, but then is not able to keep the exact same structure when you are simply creating a new file within the program.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Avid Interplay Media Asset Manager

No score
No answers yet
No answers on this topic

Canto

Canto 8.7
Based on 6 answers
We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
Nicole Schultz | TrustRadius Reviewer

Usability

Avid Interplay Media Asset Manager

No score
No answers yet
No answers on this topic

Canto

Canto 8.2
Based on 78 answers
It is extremely easy to use as long as descriptions and tags are organized. Just type what you are looking for and it will pop up. We have team members who are not very high tech be able to learn it within a day. Very intuitive and user-friendly for the whole company.
Anonymous | TrustRadius Reviewer

Support Rating

Avid Interplay Media Asset Manager

No score
No answers yet
No answers on this topic

Canto

Canto 8.2
Based on 106 answers
I've had to reach out to support only the one time, but they were friendly, kind, knowledgeable, and helpful. They were able to address my issue and solve my problem on one phone call, and set up a way to ensure the issue would not happen again. Honestly, their support is one of the main reasons I would suggest this platform.
Sarah Renton | TrustRadius Reviewer

Implementation Rating

Avid Interplay Media Asset Manager

No score
No answers yet
No answers on this topic

Canto

Canto 7.7
Based on 4 answers
We should have planned and identified ingest and content librarian during transfer and launch. Our admins wear other hats and accountability and getting to planned milestones lagged a bit due to this.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Avid Interplay Media Asset Manager

Final Cut Server was a mess and wasn't really supported by Apple anymore when we were last using it. Avid has good support and we know they're going to be around and support their products. It's also just a better fit for our workflow in terms of producing content, as well as archival and storage solutions.
Anonymous | TrustRadius Reviewer

Canto

The decision wasn't really up to me; it was up to our team's photographer. I actually wanted to use Google Drive initially, just because I thought it would be the easiest option and would integrate well with what we already use, but I have been pleasantly surprised by how easy Canto is to use. I've been very pleased with it.
Anonymous | TrustRadius Reviewer

Return on Investment

Avid Interplay Media Asset Manager

  • Media can used as it's being ingested for quick turn arounds in live events.
  • Direct posting social media features within the app.
Anonymous | TrustRadius Reviewer

Canto

  • It has made it MUCH easier to share files inside and outside the organization.
  • When the tags and keywords are properly utilized, it has helped with reduce file search time.
  • Sorting by campaigns also helps us to to better understand which files are being used and how.
Ben Rojek | TrustRadius Reviewer

Screenshots

Pricing Details

Avid Interplay Media Asset Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Canto

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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