Internal and external continuity with a branded experience
March 09, 2021

Internal and external continuity with a branded experience

Eric Gangnath | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Canto

COOLA began using the Canto platform to easily share assets internally, b2b, and to have a consumer-facing option. While primarily a creative & marketing assets platform in terms of what is stored, our entire company utilizes the system daily. With Canto in place, we are able to automate a lot of requests for assets that normally would've bogged down the creative and marketing teams. Canto solved 3 main issues for us: 1. Organize and store creative and marketing assets remotely on one platform. 2. Allow for automation to our internal team, outside sales, and b2b or other outside vendors. 3. Easily and quickly search for and share assets while also automating licensing for the assets.
  • Automation
  • Visual Database
  • Quick Sharepoints
  • Great Customer Service
  • Innovation in Product
  • Standardization of Assets
  • Digital Asset Storage & Licensing Management
  • Speed in browsing through databases.
  • More customization for specific use cases.
  • More customization with portals.
  • Automation and time savings for creative team.
  • Contact points w/ outside vendors is easier.
  • Streamlining of assets through one singular source for internal and external use.
  • Box
Box had more usage than we needed and was more expensive of an option. The extra benefits wouldn't have been used for the added price.

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Canto is very well suited for media and image assets. It is very visual and makes it easy to browse and find images and videos by sight. The customer-facing and b2b facing interfaces are well done and provide a lot to work with for a solid experience. I don't think Canto would be a great solution for more document-heavy uses where a visual component wasn't the primary problem that needed to be addressed. I also don't think that Canto is a great replacement for pure file storage. For instance, we use Canto on the Creative team end to store our toolkit files or final files, but we do not use Canto to house our working files. Just the final product from those working files that is approved for use or deployment to our consumers or vendor partners.