Item: Canto
Rating: 9
Author: Verified User

Overall Satisfaction with Canto

Use Cases and Deployment Scope

We use Canto to help us organize all of our media and make it easy to search. We have a bunch of different divisions that each have their own assets as well as content that is used across divisions. We were spending a lot of time searching for assets and Canto makes it easy for the end users to find what they are looking for directly.

Pros and Cons

Pros

Facial recognition
AI object tagging
OCR text recognition

Cons

The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.

Return on Investment

Our design team loves having access to all the assets they need right from within the Adobe suite.
Having a single source of truth for our assets makes it easy for us to direct people to the right place.
By having all these assets in the same place, our hope is that divisions will have better visibility into what assets already exist and will repurpose them when appropriate.

Support Rating

Onboarding process was easy and the support team was very responsive. They provided training to our admins, contributors and even end users which was great.

Alternatives Considered

Bynder, MerlinOne, Pickit, Acquia DAM (Widen), Adobe Experience Manager, Box, PhotoShelter for Brands, DASH Platform, Brandfolder, Brandworkz, IntelligenceBank and Daminion

Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)

Key Insights

Do you think Canto delivers good value for the price?

Yes

Are you happy with Canto's feature set?

Yes

Did Canto live up to sales and marketing promises?

Yes

Did implementation of Canto go as expected?

Yes

Would you buy Canto again?

Yes

Other Software Used

Adobe Workfront, monday.com, HubSpot CRM

Likelihood to Recommend

After researching over a dozen platforms, I'm happy that we went with Canto. It has all the features that we are looking for and they are constantly making improvements to the platform. Their support is great and implementing it was very easy. Their recent acquisition of MerlinOne and integration of their capabilities will further enhance the already rich suite of tools that they offer.

Canto Feature Ratings

Comments

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All the features we were looking for at a competitive price with Canto

Software Version