Item: Canto
Rating: 8
Author: Verified User

Overall Satisfaction with Canto

Use Cases and Deployment Scope

The full company uses Canto, although it was chosen with Mar/Comms and BizDev needs in mind.

Pros and Cons

Pros

Best search functionality out of all other DAM systems I looked into.
Frequent product updates.
Good customer service.

Cons

Slow load times (especially for video).
Only admins ("power users") can upload assets into the main library. Canto limits the number of admin seats you can have.
Initial training was not very helpful.

Return on Investment

Significantly decreased the amount of time we spend looking for assets.
Takes a dedicated admin to oversee the product.

Alternatives Considered

Image Relay

Canto had the fastest upload times of other products I evaluated

Canto is well suited if you need to organize images, videos, and other files across teams. It has some functionality to allow version control and editing on the platform, but I wouldn't say it's quite robust enough to replace Frame.io, Vimeo, Light Room, etc.

Using Canto

Users and Roles

50 - Primarily BizDev and MarComms, but all disciplines can search Canto

Support Headcount Required

3 - Time and paitence

Business Processes Supported

Organizing BizDev assets
Organizing MarComms assets
Creating a platform institutional memory

Innovative Uses

We are better able to onboard new staff because we have an organized archive of past projects

Future Planned Uses

Sending files to clients

Likelihood to Renew

Although there might be a better product out there, I think for the price. Canto is very reasonable

Evaluating Canto and Competitors

Products Replaced

Key Differentiators

Price
Product Features
Product Usability

Canto had the most comprehensive search features and fastest upload times. Users also have the ability to upload metadata

Evaluation Lessons Learned

I would create a desired workflow before selecting and implementing a product

Canto Implementation

Implementation Rating

Because each instance is unique, a Canto implementor can only help if you know what you want. Take the time to outline your goals before implementing the product

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was a major issue with the implementation - Buy-in needs to happen at all levels of the organization. Product training needs to happen during onboarding for new hires

Implementation Issues

Lack of interest from other team members
Junior team members tasked with selecting and implementing product
Lack of support from senior leadership

Canto Training

Training Types Used

Online Training

In-Person Training

Online Training

My trainer was relatively junior, didn't really understand the product

Configuring Canto

Product Configurability

I am satisfied with how configurable the product is

Configuration Lessons

Determine your file structure before uploading assets

UI Customization

No - we have not done any customization to the interface

Extensibility and Customization

No - we have not done any custom code

Additional Customization Considerations

N/a

Canto Support

Support Rating

I've had great support from my account manager, although the initial training wasn't very helpful.

Canto Customer Support Pros and Cons

Pros	Cons
Quick Resolution Problems get solved Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None