Awario vs Clarabridge

• Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
• Advanced filtering by date range, country, negative keywords, domains, and more.

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• Voice to text functionality is extremely accurate.
• Alert system for trending topics is very helpful.
• The natural language processor is easy to tune to brand specific nuances.

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• A better onboarding process would've gotten me hooked earlier
• Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
• Using advanced functionality would be easier with more hand-holding

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• Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)

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• I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.

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• Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.

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