Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 8.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month Starting at
Leadpages
Score 5.7 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Onepager
Score 0.0 out of 10
N/A
N/AN/A
Pricing
AWeberLeadpagesOnepager
Editions & Modules
AWeber Lite
$15
per month Starting at
AWeber Plus
$30
per month Starting at
Done For You Email
$30
per month Starting at
Unlimited
$899
per month
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
No answers on this topic
Offerings
Pricing Offerings
AWeberLeadpagesOnepager
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup Fee$79 one-time feeNo setup feeNo setup fee
Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
More Pricing Information
Community Pulse
AWeberLeadpagesOnepager
Considered Multiple Products
AWeber
Chose AWeber
AWeber just needs to improve landing page features and ready-made templates.
Chose AWeber
AWeber made it easy to get started. They were priced competitively, but we felt they had better customer support, which is especially important when you are just setting up an email list for the first time, and want to ensure you have the workflow correct.

They also took the …
Chose AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an …
Chose AWeber
AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM
Chose AWeber
If you are evaluating an email marketing or email broadcast software that is easy to use, at a reasonable price and does the makes sure the emails get delivered in the inboxes and not in the spam folders and has all the necessary reporting functionality then try AWeber. …
Chose AWeber
We switched to AWeber from Mailchimp because the system seemed better suited for our industry, even though it is more expensive. We may go back to Mailchimp now that they have added so many features.

Constant Contact is too expensive for the value that we would receive.
Chose AWeber
We could have used the tracking systems that come with each marketing campaign software we use (or get asked to use) but we wanted the best automated permissions management system we could find. They have the experience, the technology, and the great support we are always able …
Chose AWeber
Mailchimp all of a sudden came up with all of these restrictions. I found that they did not communicate that well with their existing users. I have used Act-On at one of my customer's businesses. This is really an enterprise marketing automation tool and is not suited for …
Chose AWeber
AWeber has more capacity than Mailchimp, so it depends a lot on the need of the company. You must take into account the cost of the two. Another detail is that Mailchimp can be really tedious to configure the automation of emails. Without a doubt, AWeber has more advanced …
Chose AWeber
I found Constant Contact's dashboard and email editor clunky and annoying to use. It's been several years so perhaps they have improved and updated it.
MailChimp is pretty comparable, and it just depends on your needs as to which is more appropriate. I do feel that MailChimp's …
Chose AWeber
MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while …
Chose AWeber
Drip is definitely for the advanced marketing team, it is not user friendly and very confusing for anyone that doesn't know how to set up a funnel. However, for anyone that does it is amazing.
Chose AWeber
The reason we [opted for] AWeber over others is for its email delivery rates. AWeber is great for freelancers, large enterprises, mid-zize business, etc. A 14% discount is available if you pay quarterly and more if you pay annually. AWeber is priced roughly in the middle of …
Chose AWeber
My organization used AWeber for about a year and has since moved to the HubSpot CRM. This was for a variety of reasons, but in terms of email marketing in particular, AWeber is still a very strong contender. If I were to start my own business, I would absolutely go back to …
Chose AWeber
AWeber is more robust, and for professional marketers because it has so many features like tagging, and moving people to different lists based on triggers. Its analytics features are important for marketing managers.

AWeber's deliverability is better than MailChimp or Constant …
Chose AWeber
It did its job and it did it well. AWeber had all of the features of the competitors, but AWeber was the easiest to use of the bunch. The other software had too many bells and whistles and caused confusion among my team when we worked on different mailings and campaigns.
Chose AWeber
It is easier of a solution to work with when compared to other alternatives such as Sendinblue or MailChimp. Ultimately what I valued is the deliverability and quality to be able to deliver our emails. If you are seeking a more robust enterprise-level solution I would then …
Chose AWeber
It is less expensive than Constant Contact but more expensive than MailChimp. We ended up recently switching to Kajabi because it integrates landing pages. Constant Contact and MailChimp both have easier user interfaces and better design options.
Chose AWeber
Compared to Constant Contact, I find Aweber very easy to use. Setting up an autoresponder sequence is very straightforward, at least for us because we've used it for so long. Constant Contact is a very difficult and hard to use service. We hate it and knock it every chance …
Chose AWeber
I have also used Constant Contact, MailChimp, and Lead Master. I think that Aweber is superior to these other applications in it's ability to "get down to business" so to speak. By this I mean that the interface is less about cartoony graphics and done-for-you simplicity. …
Chose AWeber
If you send out less than 2000 emails monthly then Mailchimp is a free alternative. It's hard to argue with free although I am not sure how much the free mailchimp version includes in terms of automation.
Chose AWeber
For small businesses Mailchimp's free plan and more robust feature set is likely a better fit, unless they have prior familiarity with the Aweber platform. Klaviyo and Listrak are better suited for Ecommerce businesses.
Chose AWeber
At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was …
Leadpages
Chose Leadpages
I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's …
Chose Leadpages
I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive.

ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very …
Chose Leadpages
When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This …
Chose Leadpages
Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that …
Chose Leadpages
When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they …
Chose Leadpages
Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how …
Chose Leadpages
Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a …
Chose Leadpages
Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing …
Chose Leadpages
We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor.
Chose Leadpages
Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a …
Chose Leadpages
I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if …
Chose Leadpages
While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison.
Chose Leadpages
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial …
Chose Leadpages
Infusionsoft has a new built in landing page builder as a part of their product. However, we still choose to use the Leadpages builder because it is simpler to use and has more options for types of elements to use on the page, like a countdown timer and progress bar. Leadpages …
Chose Leadpages
Better integration and drag and drop features.
Chose Leadpages
I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …
Chose Leadpages
Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently …
Chose Leadpages
Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce …
Chose Leadpages
I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone.
Chose Leadpages
They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages.
Chose Leadpages
Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website.
Chose Leadpages
Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found …
Onepager

No answer on this topic

Features
AWeberLeadpagesOnepager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
Ratings
4% below category average
Leadpages
-
Ratings
Onepager
-
Ratings
WYSIWYG email editor8.90 Ratings00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings00 Ratings
Landing pages6.00 Ratings00 Ratings00 Ratings
A/B testing8.00 Ratings00 Ratings00 Ratings
Mobile optimization7.00 Ratings00 Ratings00 Ratings
Email deliverability reporting8.00 Ratings00 Ratings00 Ratings
List management8.00 Ratings00 Ratings00 Ratings
Triggered drip sequences8.90 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
Ratings
11% above category average
Leadpages
-
Ratings
Onepager
-
Ratings
Dashboards8.90 Ratings00 Ratings00 Ratings
Standard reports8.90 Ratings00 Ratings00 Ratings
Custom reports7.90 Ratings00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
Ratings
6% below category average
Leadpages
-
Ratings
Onepager
-
Ratings
URL Validation7.70 Ratings00 Ratings00 Ratings
Link Tracking8.40 Ratings00 Ratings00 Ratings
Image Validation7.10 Ratings00 Ratings00 Ratings
Inbox Display7.10 Ratings00 Ratings00 Ratings
Spam Testing7.10 Ratings00 Ratings00 Ratings
Email Previews8.40 Ratings00 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
AWeber
-
Ratings
Leadpages
1.0
Ratings
143% below category average
Onepager
-
Ratings
Landing page A/B testing:00 Ratings1.00 Ratings00 Ratings
Real-time analytics dashboard00 Ratings1.00 Ratings00 Ratings
SEO tools00 Ratings1.00 Ratings00 Ratings
Optimization recommendations00 Ratings1.00 Ratings00 Ratings
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AWeberLeadpagesOnepager
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Score 10.0 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
10Web
10Web
Score 5.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.6 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AWeberLeadpagesOnepager
Likelihood to Recommend
8.0
(0 ratings)
1.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
6.8
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
AWeberLeadpagesOnepager
Likelihood to Recommend
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
Read full review
If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
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No answers on this topic
Pros
  • Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability.
  • It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers.
  • Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis.
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  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
Read full review
No answers on this topic
Cons
  • Double opt-in requirements. While I understand the rationale for double opt-in, I wish Aweber did not require double opt-in when importing email addresses from the client's existing client database as I feel we end up losing a good number of people who are existing customers and have given the business permission to email them but who either don't notice or don't take the extra step to confirm their subscription to the Aweber list.
  • The user interface when designing and setting up html newsletters is not as clearcut and obvious as Constant Contact; it takes more time to get the newsletters to "look right" using Aweber's existing templates.
  • I wish Aweber made it easier to embed a video message simply by inserting the video link or embed code into the email body. The process it seems to require (the last time I tried) was to create a screenshot of the video or insert the video thumbnail image and then link to the video in the right column link section .. it's a 2 step process and would be nice if it were a one click process. Not a deal breaker but I just feel like it could be faster and more efficient to embed video messages in an email.
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  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
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No answers on this topic
Likelihood to Renew
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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No answers on this topic
No answers on this topic
Usability
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
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Support Rating
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
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Alternatives Considered
MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while though it has now largely caught up. However, it's got a more complex pricing model and is less attractive for users who send multiple messages per month to a smaller list.
Read full review
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
Read full review
No answers on this topic
Return on Investment
  • Aweber has been a great way to introduce clients to the process of online marketing and publishing. Many of them have never used the web or email to truly nurture their customer relationships. The combination of dependable features and low price make Aweber a good "toe in the water" of internet marketing.
  • Aweber has helped my clients raise awareness of their products and services through targeted email campaigns and regular publishing. It's a great way to deliver coupons and special offers directly to a customer's inbox.
  • Awber has helped me teach my clients that a collection of names and email addresses is only worthwhile if you use it to communicate what matters to your customers. Many businesses collect contact information at live events or through other means, but rarely do they actually do anything with it. By using Aweber to reach out to their customer base, they are able to see through the analytics how valuable that conversation can be.
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  • I was able to test content with a cold audience and really see what resonated
  • I pivoted based on actual data, not guessing what my audience would like
  • I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform
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ScreenShots

AWeber Screenshots

Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).