Balsamiq vs Marvel

• Low-fidelity wireframing—Balsamiq offers tools to create lo-fi wireframes without the messiness and confusion that often comes along with other types of lo-fi wireframing (e.g. hand-drawn wireframes). This helps us avoid the need to heavily “translate” our designs to the people we’re showing them to.
• Easy-to-use interface—We have never had to spend time training anyone on how to use Balsamiq. Drag, drop, arrange—that’s it! This is helpful in getting non-designers and less experienced designers to communicate their ideas of what the finished design should sort-of look like without asking them to spend a lot of time learning a new tool.
• Ability to convert a design to a PDF—This is definitely a plus! Whereas other design tools require stakeholders to log into a design tool account or view designs on a web page, Balsamiq makes it really easy to just download a design as a PDF and hand/email it to a stakeholder. Lots of our stakeholders don’t want to deal with visiting a website or logging into something. However, they’re typically happy to receive a PDF and not have to ask questions such as, “How do I access that?” and “What’s the password again?"

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• Easy to use with a fast learning curve
• The handoff option allows developers to extract CSS code to copy design styles

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• Although it's not meant for sketching processes, it could be improved a bit for doing this (a bit more support for some more arrows or diagrams).
• Sometimes it's possible to get a bit lost in different propositions. It's interesting that it's only propositions, but the offline desktop version works faster for me (lot of coping attributes and screenshots into my sketches).
• It's using flash or something like that in their offline version, it keeps asking for updates.

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• I really miss being able to duplicate, make a copy of the prototype I'm working on. Sometimes, I want to make a comparison with detail changes and without being able to duplicate it is difficult.
• Compared to other similar services, I feel the animations could be more fluid and smoother.
• It could have more free sophisticated icons and images.

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• It has definitely saved time when negotiating interface changes with a large variety of stakeholders
• Building a new layout is very quick and saves a lot of time when prototyping any clean basic interface
• All of this eventually leads to better functionality for less money, which while hard to quantify is very useful
• The only potential negative impact is that the design features are limited so may discourage the use of custom features which would have been particularly useful.

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• It helped me improve my productivity. It took me lot of time to manually design mockups earlier when I used Adobe Photoshop to do it.
• Because of quickly creating mockups, now I provide my clients with more than 4-5 options which is welcomed by clients and make them happy.
• Definitely the ROI and improved, because of time saved and happy clients.

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