BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered in London.
N/A
Shopify
Score 8.7 out of 10
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Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
X-Cart
Score 7.8 out of 10
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X-Cart is an eCommerce and shopping cart platform built through PHP code.
Low cost is required to initially set up the overall BetterCommerce and
requires less technical knowledge compared to the other platforms. With
the increased use of technology, it is important that you sell your
BetterCommerce can be a bit complicated to understand the scope of for an ecommerce brand, but the implementation is simple upon signing up. What really matters is the results that have came about in terms of conversions from customer engagement, orders, and also views of the product marketplace. I like that SEO is included and data is omnichannel meaning we can see all of our brand's sales channels for the most data driven decisions.
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
X-cart uses Smarty Templates in a PHP environment which means there are many developers who could probably pick it up relatively quickly to provide new features. The smarty template engine is very robust and well documented, and the cost of x-cart is very low which makes it easy for anyone to get started with their e-commerce business. It is a really great e-commerce software and suitable for every business. I actually cannot find any serious objection to what it does. They regularly update it, add new features, fix flaws, offer support. The software itself offers many integrations for shipping and payments, everything you need for sales. Although it covers many things, there will always be something missing, because many things happen in between customer visit and final delivery. Therefore, if you plan to expand your business, also plan to expand your X-Cart - but do not worry, it won't be hard.
It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
For everyone. From small to huge business you get everything out of box. Just setup company details, payment and shipping methods and you are ready to go.
Upgradable. There are many plugins one can integrate with X-Cart. Over time, many of them became part of the software, and you are one click away to enable them.
Well organized code. It uses Smarty template engine, which I find great, specially for debugging (famous Webmaster mode).
I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Creating new plugins the way X-Cart wants is maybe not complicated, but hard to implement because there are no hooks. One has to manually change each file. This is similar to patching the core and therefore one has to know basics of web development.
Even if you get everything styled correctly with base skin, there is a bunch of unused styles you have to cope with. Start skin should be much cleaner. You may find thousands excess lines of code.
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Flexibility in presentation as well as functionality
Full open source software allows for unlimited possibilities with the store function, though some developers who create modules do encode their modules which have errors in their code which therefore can't be fixed
A fully functional professional level application at a fraction of the cost of similar applications such as magento.
