Bing Webmaster Tools vs. CognitiveSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bing Webmaster Tools
Score 9.3 out of 10
N/A
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Pricing
Bing Webmaster ToolsCognitiveSEO
Editions & Modules
No answers on this topic
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
Offerings
Pricing Offerings
Bing Webmaster ToolsCognitiveSEO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.
More Pricing Information
Community Pulse
Bing Webmaster ToolsCognitiveSEO
Features
Bing Webmaster ToolsCognitiveSEO
SEO
Comparison of SEO features of Product A and Product B
Bing Webmaster Tools
8.6
8 Ratings
12% above category average
CognitiveSEO
7.1
4 Ratings
8% below category average
Keyword analysis10.08 Ratings7.84 Ratings
Backlink management8.08 Ratings8.24 Ratings
SERP ranking tracking8.08 Ratings7.54 Ratings
Page grader9.07 Ratings6.83 Ratings
Competitive analysis8.07 Ratings6.64 Ratings
Site audit / diagnostics9.08 Ratings6.02 Ratings
Site recommendations10.07 Ratings5.93 Ratings
Task management7.04 Ratings7.82 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Bing Webmaster Tools
8.5
8 Ratings
12% above category average
CognitiveSEO
5.4
3 Ratings
33% below category average
Local SEO8.06 Ratings7.22 Ratings
Social SEO8.04 Ratings6.52 Ratings
Mobile SEO8.07 Ratings3.01 Ratings
Global SEO10.08 Ratings5.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Bing Webmaster Tools
9.5
7 Ratings
12% above category average
CognitiveSEO
5.6
4 Ratings
40% below category average
Multi-domain support10.07 Ratings5.54 Ratings
Integration with web analytics tools9.06 Ratings5.83 Ratings
User Ratings
Bing Webmaster ToolsCognitiveSEO
Likelihood to Recommend
10.0
(8 ratings)
6.7
(4 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
6.1
(2 ratings)
User Testimonials
Bing Webmaster ToolsCognitiveSEO
Likelihood to Recommend
Microsoft
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review
CognitiveSEO
CognitiveSEO is a very useful tool for any company looking to boost its marketing effort substantially. While telemarketing is an excellent way to generate new business, online marketing campaigns are crucial in today's society when it comes to prospecting for new business opportunities. Occasionally it can be difficult to reach new audiences who are in fact an appropriate fit for the products you offer. CognitiveSEO helps you target market those audiences and utilize the most out of your marketing efforts.
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Pros
Microsoft
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
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CognitiveSEO
  • New link alerts
  • Competitive analysis
  • Toxic link reports
Read full review
Cons
Microsoft
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
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CognitiveSEO
  • The interface can be clunky
  • It's a bit too all-in-one for me as I use other solutions for features like rank tracking and mentions
  • You are unlikely to use all the features you are paying for
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Usability
Microsoft
Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
Read full review
CognitiveSEO
No answers on this topic
Support Rating
Microsoft
No answers on this topic
CognitiveSEO
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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Alternatives Considered
Microsoft
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
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CognitiveSEO
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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Return on Investment
Microsoft
  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
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CognitiveSEO
  • We've cleaned up link profiles which clients have appreciated
  • With the on-going link monitoring we've spent less time re-auditing link profiles
  • Anchor text monitoring also sped up our toxic review
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ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors