Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Norton 360
Score 7.2 out of 10
N/A
The Norton products, including Norton 360, Norton Antivirus, and Norton Security, are consumer antivirus and privacy protection products. Features include password management, VPN, dark web and credit monitoring for individuals, and cloud backup for PCs.
$59.99
per year
SentinelOne Singularity
Score 8.9 out of 10
N/A
SentinelOne is endpoint security software, from the company of the same name with offices in North America and Israel, presenting a combined antivirus and EDR solution.
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
For a stand-alone business this should do the trick, but if using across multiple clients (multi-tenancy not an option). Default settings within the program will cause performance issues if not tweaked, meaning someone with networking experience may be necessary. Not ideal for MSP's unless they only have a few clients, as the manageability must be done within "the walls" of each company.
It works extremely well for investigating the root cause analysis of events because you can see so much detail into what was happening before, after, and around the detective incident. A weak point would be when the AI gets a little over-aggressive or doesn’t quite understand the use case for specific tools. Our RMM tool was detected as a pup.
One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
I did renew it before because support is great and cost is great. I believe that Norton has a very long experience in what they do and they are doing a great job with all the updates they provide and the work they are doing. Moreover Norton is going in the right direction for sure.
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
User interface is excellent. The green tickmark in the tray ensuring everything is undercontrol is so satisfying. I have turned on Auto updates so, I am not bothered about unnecessary download updates popup
There are some minor issues with the platform that can be mildly frustrating, but the overall performance, peace of mind, and ROI make it worth using. The management console is intuitive and easy to learn, the endpoint clients are simple but give IT professionals enough data to make management easy and simple
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
Their support is good and quick to respond. The one issue we faced was when a non-protection issue arose there was a lot of dancing around trying to figure things out. This was frustrating as it took significantly longer to figure out issues. Lots of repetitive log gathers, screen caps, uninstalls that never seemed to resolve issues. Eventually, the product would be updated and the issue seemed to be resolved, but seemed to be the only solution.
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
User-friendly interface (it's not just AV and users who were interacting with the product), performance, resource usage (most of the computers were not very fresh and that factor was very critical), efficiency, it shouldn't be just sitting on a PC - it should protect it, what was perfectly done with that product.
SentinelOne had all of the major features that we were looking for. The other products either required too much administrative attention or were lacking key features. For example, one could be uninstalled by the end user. We required that the installation be password protected to protect against end user disabling or uninstalling. One product required manual intervention for all remediation which put to high a burden on limited staff. All products are always being revised so these may no longer be issues but they had a significant impact on our decision.
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Poor performance against Spyware and other threats despite claiming to act against them (recognizes very few and eliminates less) It is limited to viruses.
Regular blocking of incoming scripts (in front of other antivirus)
Little or almost no compatibility with the Windows XP Firewall, but they are involved.
SentinelOne has already proved its value by stopping attacks that would have gone otherwise unnoticed until much later in their infection process.
The Vigilance team has provided quick response to threats that were not easily contained via the automated response SentinelOne's agents provide. This has given us a significant piece of mind.
