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Blackbaud Target Analytics vs. Blackbaud Luminate Online

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blackbaud Target Analytics

    Score8.2 out of 10
    N/ABlackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.N/A

    Blackbaud Luminate Online

    Score6.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
    Pricing
    Blackbaud Target AnalyticsBlackbaud Luminate Online
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Blackbaud Target AnalyticsBlackbaud Luminate Online
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsLuminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
    More Pricing Information
    Community Pulse
    Blackbaud Target AnalyticsBlackbaud Luminate Online
    Considered Both Products
    Blackbaud
    Chose Blackbaud Target Analytics
    Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
    Incentivized
    Blackbaud
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    57%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    50%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    Blackbaud Target AnalyticsBlackbaud Luminate Online
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    GiveSmart by Momentive
    Score7.5 out of 10
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    Enterprises
    Kindsight iWave
    Score8.4 out of 10
    Kindsight iWave
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Blackbaud Target AnalyticsBlackbaud Luminate Online
    Likelihood to Recommend
    10.0
    (2 ratings)
    3.7
    (87 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (21 ratings)
    Usability
    -
    (0 ratings)
    2.1
    (28 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    9.2
    (9 ratings)
    Support Rating
    9.0
    (1 ratings)
    5.0
    (32 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    6.6
    (9 ratings)
    Ease of integration
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (11 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Blackbaud Target AnalyticsBlackbaud Luminate Online
    Likelihood to Recommend
    Blackbaud
    ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
    Incentivized
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    Blackbaud
    Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
    Read full review
    Pros
    Blackbaud
    • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
    • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
    • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
    Read full review
    Blackbaud
    • House Donor Information. Easy report pulling. Queries and lists.
    • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
    • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
    Incentivized
    Read full review
    Cons
    Blackbaud
    • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
    • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
    • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
    Incentivized
    Read full review
    Blackbaud
    • Reporting needs some work, this is being worked on in their new BETA program.
    • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
    • The Events module could use some improvements as well.
    • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
    Incentivized
    Read full review
    Likelihood to Renew
    Blackbaud
    No answers on this topic
    Blackbaud
    We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
    Incentivized
    Read full review
    Usability
    Blackbaud
    No answers on this topic
    Blackbaud
    You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
    Incentivized
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    Reliability and Availability
    Blackbaud
    No answers on this topic
    Blackbaud
    It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
    Incentivized
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    Performance
    Blackbaud
    No answers on this topic
    Blackbaud
    Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
    Incentivized
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    Support Rating
    Blackbaud
    While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
    Incentivized
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    Blackbaud
    Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
    Incentivized
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    In-Person Training
    Blackbaud
    No answers on this topic
    Blackbaud
    Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
    Incentivized
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    Online Training
    Blackbaud
    No answers on this topic
    Blackbaud
    When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
    Incentivized
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    Implementation Rating
    Blackbaud
    No answers on this topic
    Blackbaud
    Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
    Incentivized
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    Alternatives Considered
    Blackbaud
    Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
    Read full review
    Blackbaud
    The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
    Incentivized
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    Scalability
    Blackbaud
    No answers on this topic
    Blackbaud
    Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
    Incentivized
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    Return on Investment
    Blackbaud
    • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
    • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
    • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
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    Blackbaud
    • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
    • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
    • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
    Incentivized
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    ScreenShots

    Blackbaud Luminate Online Screenshots

    Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.