BlueConic vs. Freshpaint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueConic
Score 7.0 out of 10
N/A
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
Freshpaint
Score 6.6 out of 10
N/A
Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…
$0
Up to 1000 MTUs
Pricing
BlueConicFreshpaint
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueConicFreshpaint
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueConicFreshpaint
Features
BlueConicFreshpaint
Tag Management
Comparison of Tag Management features of Product A and Product B
BlueConic
7.0
1 Ratings
16% below category average
Freshpaint
9.3
1 Ratings
12% above category average
Tag library7.01 Ratings10.01 Ratings
Tag variable mapping7.01 Ratings10.01 Ratings
Ease of writing custom tags7.01 Ratings9.01 Ratings
Rules-driven tag execution7.01 Ratings00 Ratings
Tag performance monitoring7.01 Ratings00 Ratings
Page load times7.01 Ratings00 Ratings
Mobile app tagging7.01 Ratings00 Ratings
Library of JavaScript extensions7.01 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BlueConic
7.0
1 Ratings
15% below category average
Freshpaint
8.0
1 Ratings
2% below category average
Standard visitor segmentation7.01 Ratings8.01 Ratings
Behavioral visitor segmentation7.01 Ratings8.01 Ratings
Traffic allocation control7.01 Ratings00 Ratings
Website personalization7.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
BlueConic
7.0
1 Ratings
16% below category average
Freshpaint
8.5
1 Ratings
4% above category average
Account Scoring7.01 Ratings00 Ratings
Customer Data Governance7.01 Ratings00 Ratings
Data Connectors6.01 Ratings9.01 Ratings
Data Enhancement7.01 Ratings6.01 Ratings
Data Ingestion7.01 Ratings9.01 Ratings
Data Storage8.01 Ratings9.01 Ratings
Data Visibility7.01 Ratings8.01 Ratings
Event Data7.01 Ratings10.01 Ratings
Identity Resolution7.01 Ratings00 Ratings
User Ratings
BlueConicFreshpaint
Likelihood to Recommend
7.0
(4 ratings)
8.0
(1 ratings)
Usability
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueConicFreshpaint
Likelihood to Recommend
BlueConic
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
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Freshpaint
To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
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Pros
BlueConic
  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
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Freshpaint
  • live view to determine what events are already created
  • tagging events in real time
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Cons
BlueConic
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
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Freshpaint
  • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
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Usability
BlueConic
I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
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Freshpaint
No answers on this topic
Alternatives Considered
BlueConic
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
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Freshpaint
FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
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Return on Investment
BlueConic
  • BlueConic has lead to a deeper understanding of how customers engage with our content
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Freshpaint
  • able to demo effectiveness of new features/product enhancements
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ScreenShots

Freshpaint Screenshots

Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.