Blueshift vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Klaviyo
Score 9.1 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Pricing
BlueshiftKlaviyo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftKlaviyo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
BlueshiftKlaviyo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Klaviyo
8.3
82 Ratings
7% above category average
WYSIWYG email editor00 Ratings8.172 Ratings
Dynamic content00 Ratings8.077 Ratings
Ability to test dynamic content00 Ratings7.672 Ratings
Landing pages00 Ratings8.02 Ratings
A/B testing00 Ratings8.673 Ratings
Mobile optimization00 Ratings8.579 Ratings
Email deliverability reporting00 Ratings8.195 Ratings
List management00 Ratings8.481 Ratings
Triggered drip sequences00 Ratings8.972 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Blueshift
-
Ratings
Klaviyo
8.0
63 Ratings
4% above category average
Lead nurturing00 Ratings8.861 Ratings
Lead scoring and grading00 Ratings7.719 Ratings
Data quality management00 Ratings8.026 Ratings
Automated sales alerts and tasks00 Ratings7.524 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Blueshift
-
Ratings
Klaviyo
9.0
4 Ratings
18% above category average
Calendaring00 Ratings9.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Klaviyo
8.2
79 Ratings
9% above category average
Dashboards00 Ratings8.379 Ratings
Standard reports00 Ratings8.276 Ratings
Custom reports00 Ratings8.040 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Blueshift
-
Ratings
Klaviyo
8.8
60 Ratings
15% above category average
API00 Ratings8.657 Ratings
Role-based workflow & approvals00 Ratings8.124 Ratings
Customizability00 Ratings8.732 Ratings
Integration with Salesforce.com00 Ratings9.04 Ratings
Third-party software integrations00 Ratings9.54 Ratings
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BlueshiftKlaviyo
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User Ratings
BlueshiftKlaviyo
Likelihood to Recommend
7.7
(6 ratings)
9.2
(82 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BlueshiftKlaviyo
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
Blueshift Labs
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
Blueshift Labs
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
Blueshift Labs
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
Read full review
Klaviyo
platforms.Attentive is great if you want to engage with your customers via SMS and other mobile messaging channels. The targeting and segmentation capabilities are top-notch, which makes it easy to create personalized campaigns that resonate with your audience. They also have some cool features for growing your SMS subscriber lists, like opt-in forms and pop-ups.However, Attentive can be a bit pricey compared to other mobile marketing platforms, especially if you have a large subscriber list. Also, I wish their reporting and analytics features were more robust.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers