9 Ratings
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Score 8 out of 100
52 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • Oracle Siebel Enterprise Marketing Suite (discontinued) is rated higher in 1 area: Likelihood to Recommend
  • Blueshift and Oracle Siebel Enterprise Marketing Suite (discontinued) are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

7.7

Blueshift

77%
6 Ratings
8.0

Oracle Siebel Enterprise Marketing Suite (discontinued)

80%
5 Ratings

Likelihood to Renew

10.0

Blueshift

100%
1 Rating
10.0

Oracle Siebel Enterprise Marketing Suite (discontinued)

100%
1 Rating

Likelihood to Recommend

Blueshift Labs

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Oracle

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
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Pros

Blueshift Labs

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Oracle

  • Enhances the workflow
  • Provide personalization
  • Availability
  • Offers solution strategies
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Cons

Blueshift Labs

  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Oracle

  • I would have to say that there have been times when a customer's information has vanished, it can be chalked up to a technical error but, when in business, it can be detrimental for future or potential customers, or business partners.
  • My biggest issue as with some other CRMS is what I call the "slug crawl." It is certainly an issue anytime a program isn't running properly. A sluggish program is no exception. The last thing you want to deal with is a program that refuses to load and or runs slowly, then everything becomes the dreaded waiting game, where more often than not, no-one wins, especially not the business.
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Pricing Details

Blueshift

Starting Price

Editions & Modules

Blueshift editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Oracle Siebel Enterprise Marketing Suite (discontinued)

    Starting Price

    Editions & Modules

    Oracle Siebel Enterprise Marketing Suite (discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Blueshift Labs

      We're not in the mood to start this process over at this time. A lot of hard work went into it.
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      Oracle

      A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
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      Alternatives Considered

      Blueshift Labs

      Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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      Oracle

      Salesforce is easier to use and more open source and available for external integrations.
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      Return on Investment

      Blueshift Labs

      • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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      Oracle

      • It has increased the business tactics as we have added more clients who wish to use this technology.
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      Screenshots

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