Blueshift vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Twilio SendGrid
Score 7.5 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
BlueshiftTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
BlueshiftTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftTwilio SendGrid
Top Pros
Top Cons
Features
BlueshiftTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Twilio SendGrid
6.9
48 Ratings
14% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings6.738 Ratings
Ability to test dynamic content00 Ratings5.936 Ratings
Landing pages00 Ratings7.423 Ratings
A/B testing00 Ratings7.128 Ratings
Mobile optimization00 Ratings7.136 Ratings
Email deliverability reporting00 Ratings6.948 Ratings
List management00 Ratings6.842 Ratings
Triggered drip sequences00 Ratings7.022 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Twilio SendGrid
7.6
48 Ratings
0% below category average
Dashboards00 Ratings7.646 Ratings
Standard reports00 Ratings8.146 Ratings
Custom reports00 Ratings7.030 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Blueshift
-
Ratings
Twilio SendGrid
8.0
10 Ratings
0% above category average
URL Validation00 Ratings7.110 Ratings
Link Tracking00 Ratings8.110 Ratings
Image Validation00 Ratings9.08 Ratings
Inbox Display00 Ratings7.610 Ratings
Email Accessibility Tools00 Ratings7.610 Ratings
Spelling and Grammar Check00 Ratings8.08 Ratings
Spam Testing00 Ratings8.110 Ratings
Email Previews00 Ratings8.510 Ratings
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BlueshiftTwilio SendGrid
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User Ratings
BlueshiftTwilio SendGrid
Likelihood to Recommend
7.7
(6 ratings)
5.8
(59 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(6 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
BlueshiftTwilio SendGrid
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Twilio
No answers on this topic
Usability
Blueshift Labs
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Blueshift Labs
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences