What users are saying about
This review does not include a rating.
23 Ratings
This review does not include a rating.
23 Ratings
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Score 9.3 out of 100

Attribute Ratings

    Likelihood to Recommend

    Boingnet

    N/A
    0 Ratings
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Recommend

    Boingnet

    No answers on this topic

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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    Pros

    Boingnet

    No answers on this topic

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.
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    Cons

    Boingnet

    No answers on this topic

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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    Pricing Details

    Boingnet

    Starting Price

    $25 per month

    Editions & Modules

    Boingnet editions and modules pricing
    EditionModules
    Agency Edition$1991
    Marketer Pro$792
    Leads + Email$493
    Lead Generator$254
    Pay As You Go Email$205
    Pay As You Go Personalized URLs$556
    Pay As You Go Landing Pages/Microsites$207
    Pay As You Go Text Messaging$358

    Footnotes

    1. Contacts
    2. Contacts
    3. Contacts
    4. Contacts
    5. Emails purchased
    6. pURLs purchased
    7. Landing Pages/Microsites
    8. Text Messages purchased

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates

    Listrak

    Starting Price

    Editions & Modules

    Listrak editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      Boingnet

      No answers on this topic

      Listrak

      The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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      Return on Investment

      Boingnet

      No answers on this topic

      Listrak

      • Increasing our awareness of effective marketing email campaigns
      • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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      Screenshots

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