Bound vs. Request Metrics

I think the customer service and relationship we have with Get Smart Content is great

Request Metrics is great for small web development teams that want to make fast web applications. It was quick for us to get started and we could use the reports right away without having to read through documentation. If you just need to get some performance metrics, Request Metrics is perfect. It would not be so good for a larger team or a complex backend application as it is pretty limited in what it can measure.

• Connects easily with other APIs such as Demandbase and Google Analytics.
• Easily create segments.
• Easily create segmented content.

Incentivized

• Performance charts are really simple and easy for us to understand what is happening
• It was easy to get started and doesn't need administration or training
• It's affordable for our team
• It's fast

• When you set up a campaign you should be able to set up content while in the campaign.
• You should be able to set up new segments while in the campaign.

Incentivized

• I wish that it could also do uptime checking of the site
• There is not enough detail to drill into individual users

It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.

Incentivized

We also consider Speedcurve and Calibre for monitoring. Speedcurve was really nice, but the reports were slow. We had to wait a lot to get information. It was also out of our budget and would require extra justification to use it. Calibre was also nice, but the numbers were based on synthetic rather than real user performance. We felt that this wasn't as helpful for us.

• We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
• Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.

• The launch of our project dashboard was much smoother and more successful because we could fix problems earlier
• It fit without our existing operations budget