Branch vs. TractionNext

TractionNext

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Branch	Score 6.9 out of 10	N/A	Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.	N/A
TractionNext	Score 0.0 out of 10	N/A	N/A	$335 per month

Pricing

Branch

TractionNext

Editions & Modules

No answers on this topic

Basic: $335
per month

Offerings

Pricing Offerings
Branch	TractionNext
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

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More Pricing Information

Community Pulse
	Branch	TractionNext
Considered Both Products	Branch Jon Neseth Manager, Customer Experience Chose Branch Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our … Incentivized Helpful? Verified User Anonymous Chose Branch Appsflyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using Appsflyer as it is … Incentivized Helpful? Verified User Anonymous Chose Branch We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from … Incentivized Helpful? Verified User Anonymous Chose Branch Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well. Incentivized Helpful? Ben (Xiaojun) Li Cofounder Chose Branch Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, … Incentivized Helpful? Prashant Mahajan Senior Lead Product Manager Chose Branch Deep linking is better. Appsflyer has more integrations. Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Branch We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result … Incentivized Helpful? Matheus Teixeira Torrano Co Owner Chose Branch It's really important that you analyze all your needs and compare them to the benefits that Branch provides to see if it fits. Incentivized Helpful? Arif Khan Senior Android Developer Chose Branch Firebase links have many shortcomings which Branch supports excellently like - Support for cross platform development tools, Integrations with marketing channels/platforms, web to app tools etc Incentivized Helpful? MH Mark Hetherington Programmer Chose Branch Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the … Incentivized Helpful? Kunal Verma iOS Developer Chose Branch Branch is better for link tracking and data passing. Incentivized Helpful?	TractionNext No answer on this topic

Best Alternatives
	Branch	TractionNext
Small Businesses	Firebase Crashlytics Score 9.7 out of 10	OneSignal Score 8.0 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.7 out of 10	Flurry Analytics (discontinued) Score 9.0 out of 10
Enterprises	Firebase Crashlytics Score 9.7 out of 10	Flurry Analytics (discontinued) Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Branch	TractionNext
Likelihood to Recommend	8.9 (0 ratings)	- (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Branch	TractionNext
Likelihood to Recommend	Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice Incentivized Jon Neseth Manager, Customer Experience Read full review	No answers on this topic
Pros	Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io Incentivized Ben (Xiaojun) Li Cofounder Read full review	No answers on this topic
Cons	To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. Incentivized Sam Lepak Head of Digital Marketing Read full review	No answers on this topic
Usability	It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since. Incentivized Sam Lepak Head of Digital Marketing Read full review	No answers on this topic
Return on Investment	It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels. It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate. Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots