Brand24 vs. Crowdbooster (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Crowdbooster (discontinued)
Score 7.0 out of 10
N/A
Crowdbooster was a tool to measure the success of Twitter and Facebook posts, with visualizations to track retweets, and track potential impressions created, likes, comments, and how many shares a Facebook post has received. Crowdbooster is no longer available.
$9
per month
Pricing
Brand24Crowdbooster (discontinued)
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Crowdbooster (discontinued)
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Crowdbooster (discontinued)
Top Pros
Top Cons
User Ratings
Brand24Crowdbooster (discontinued)
Likelihood to Recommend
8.2
(9 ratings)
7.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(9 ratings)
Usability
-
(0 ratings)
10.0
(4 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
2.0
(4 ratings)
Implementation Rating
-
(0 ratings)
9.0
(4 ratings)
User Testimonials
Brand24Crowdbooster (discontinued)
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Discontinued Products
Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Discontinued Products
  • Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
  • Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
  • Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Discontinued Products
  • The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
  • There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
  • The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
  • Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
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Likelihood to Renew
Brand24
No answers on this topic
Discontinued Products
Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
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Usability
Brand24
No answers on this topic
Discontinued Products
I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
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Support Rating
Brand24
No answers on this topic
Discontinued Products
I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
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Implementation Rating
Brand24
No answers on this topic
Discontinued Products
If you can demo a free trial, that is definitely the best way to see if this will fit your program's specific needs.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Discontinued Products
It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Discontinued Products
  • Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
  • Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
  • Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
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