TrustRadius

Brand24 vs. Engage121

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.6 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Engage121
Score 4.0 out of 10
N/A
Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A
Pricing
Brand24Engage121
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Engage121
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Brand24Engage121
Top Pros
Top Cons
Features
Brand24Engage121
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Engage121
7.2
3 Ratings
6% below category average
Boolean keyword searches00 Ratings3.32 Ratings
Filtering out noise/spam00 Ratings9.01 Ratings
Sentiment analysis00 Ratings7.52 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Engage121
8.6
3 Ratings
8% above category average
Content planning and scheduling00 Ratings8.73 Ratings
Audience targeting00 Ratings8.01 Ratings
Content optimization00 Ratings8.52 Ratings
Workflow management00 Ratings9.13 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Engage121
9.0
1 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Engage121
7.9
3 Ratings
3% above category average
Lead generation00 Ratings8.01 Ratings
Content marketing00 Ratings8.03 Ratings
Paid media management00 Ratings8.01 Ratings
Campaigns and promotions00 Ratings7.63 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Engage121
4.3
3 Ratings
66% below category average
Twitter00 Ratings6.93 Ratings
Facebook00 Ratings6.03 Ratings
LinkedIn00 Ratings1.01 Ratings
Google+00 Ratings5.83 Ratings
YouTube00 Ratings2.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Engage121
6.8
2 Ratings
14% below category average
Campaign success analytics00 Ratings6.52 Ratings
Real-time tracking00 Ratings7.02 Ratings
Competitor analysis00 Ratings7.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Engage121
8.8
2 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings8.52 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
Brand24Engage121
Small Businesses
BrightLocal
BrightLocal
Score 7.7 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Engage121
Likelihood to Recommend
8.2
(9 ratings)
6.1
(3 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(2 ratings)
User Testimonials
Brand24Engage121
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
BC
Brittany Cosby
Marketing Coordinator
Read full review
Engage121
Who is using the platform? How many users might you have? How often would you be using the platform?
Charlie Foster | TrustRadius Reviewer
Charlie Foster
Local Marketing Specialist
Read full review
Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Kelcey Zacarese | TrustRadius Reviewer
Kelcey Zacarese
Analytics Manager, Social
Read full review
Engage121
  • It does a good job of allowing for scheduling social media posts in advance.
Valerie King | TrustRadius Reviewer
Valerie King
Associate Editor for BNP Media's National Driller, POB and GeoDataPoint
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
James McTavish | TrustRadius Reviewer
James McTavish
Senior Sales Development
Read full review
Engage121
  • Uploading images after you start a post
  • Analytics could be better
Verified User
Anonymous
Read full review
Likelihood to Renew
Brand24
No answers on this topic
Engage121
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Charlie Foster | TrustRadius Reviewer
Charlie Foster
Local Marketing Specialist
Read full review
Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer
Mark Anderson
Digital Marketing Specialist - Team Lead
Read full review
Engage121
Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
Verified User
Anonymous
Read full review
Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer
Tamar Weinberg
Social Media Customer Experience and Success Lead
Read full review
Engage121
  • Scheduling posts ahead
Valerie King | TrustRadius Reviewer
Valerie King
Associate Editor for BNP Media's National Driller, POB and GeoDataPoint
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.