Brand24 vs. Frrole Scout

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

• The affinity of users using a particular keyword, towards other related keywords.
• Location based trends.

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

• Historical data since there are certain brands which are present for decades.
• An overview of timeline series with respect to social media platforms.
• Automatic query suggestions.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

• It helps sharpen the plans to ensure the right audience is being reached out to.
• Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.