Brand24 vs. Infegy Atlas

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Infegy Atlas
Score 6.4 out of 10
N/A
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.N/A
Pricing
Brand24Infegy Atlas
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Infegy Atlas
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Best Alternatives
Brand24Infegy Atlas
Small Businesses
BrightLocal
BrightLocal
Score 8.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.6 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.6 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Infegy Atlas
Likelihood to Recommend
8.2
(9 ratings)
6.4
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Brand24Infegy Atlas
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Infegy
It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology. If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Infegy
  • Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
  • The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
  • Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
  • The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
  • Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Infegy
  • Moving content from the platform to a report...need better export options
  • Pulling in complete data vs. a cross-section of what's available for analysis
  • More data from FB and Instagram
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Likelihood to Renew
Brand24
No answers on this topic
Infegy
Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Infegy
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Infegy
  • More informed strategy sessions
  • Positive ROI in booking new business
  • Increased content performance due to more informed content strategy
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ScreenShots

Brand24 Screenshots

Screenshot of Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics, and many more. Brand24 allows you to measure key metrics around buzz and sentiment.Screenshot of Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources.Screenshot of Time-saving analyticsScreenshot of Find trending hashtagsScreenshot of Access to the most influential authors.