Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology. If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
Read full review Pros The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to Read full review Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research. The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand. Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information. The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive. Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers. Read full review Cons The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue. Read full review Moving content from the platform to a report...need better export options Pulling in complete data vs. a cross-section of what's available for analysis More data from FB and Instagram Read full review Likelihood to Renew
Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
Read full review Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Read full review Return on Investment Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Read full review More informed strategy sessions Positive ROI in booking new business Increased content performance due to more informed content strategy Read full review ScreenShots