Brand24 vs. Pulsar CORE

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

• Track engagements over time
• Easy to use interface
• Modern and updated display

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

• Unfortunately, when exporting data it is often hard to read in an easy format.
• I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.

Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.

I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

• Input into our algorithm for brand strength and stature
• Quick engagement tracking