Brand24 vs. Unmetric (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Unmetric (discontinued)
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Unmetric was a SaaS platform for intelligence on an organization's social media efforts and the efforts of their competitors on social media. It provided data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Its capabilities are now supplied by Brandwatch.
$0
Pay As You Go
Pricing
Brand24Unmetric (discontinued)
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
Standard
$1,000
Per Month [Unlimited Users]
Agency
Pay As You Go
Offerings
Pricing Offerings
Brand24Unmetric (discontinued)
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSpecial agency rates are available
More Pricing Information
Community Pulse
Brand24Unmetric (discontinued)
Top Pros
Top Cons
Best Alternatives
Brand24Unmetric (discontinued)
Small Businesses
BrightLocal
BrightLocal
Score 8.8 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.6 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.6 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Unmetric (discontinued)
Likelihood to Recommend
8.2
(9 ratings)
8.0
(2 ratings)
User Testimonials
Brand24Unmetric (discontinued)
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Discontinued Products
Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
Discontinued Products
  • Very user friendly.
  • Great support staff.
  • Constant updates.
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Discontinued Products
  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
Discontinued Products
I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Discontinued Products
  • Increased employee efficiency
  • Better customer service
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics, and many more. Brand24 allows you to measure key metrics around buzz and sentiment.Screenshot of Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources.Screenshot of Time-saving analyticsScreenshot of Find trending hashtagsScreenshot of Access to the most influential authors.

Unmetric (discontinued) Screenshots

Screenshot of Unmetric's Social Media Search Engine For BrandsScreenshot of Unmetric Shows Viral Brand Videos on YouTubeScreenshot of Unmetric's Hashtag Analysis on InstagramScreenshot of Unmetric's LinkedIn Comparison Report