What users are saying about

Brand24 vs Unmetric

Brand24
26 Ratings
Unmetric
8 Ratings

Brand24

26 Ratings
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Score 9.5 out of 100

Based on 26 reviews and ratings

Unmetric

8 Ratings
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Score 8 out of 100

Based on 8 reviews and ratings

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.

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Fabienne Blanc | TrustRadius Reviewer
Fabienne Blanc
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Unmetric

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.

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Brittany Cosby | TrustRadius Reviewer
Brittany Cosby
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Unmetric

  • Very user friendly.
  • Great support staff.
  • Constant updates.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis

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Kelcey Zacarese | TrustRadius Reviewer
Kelcey Zacarese
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Unmetric

  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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Mark Anderson | TrustRadius Reviewer
Mark Anderson
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Unmetric

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.

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Tamar Weinberg | TrustRadius Reviewer
Tamar Weinberg
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Unmetric

  • Increased employee efficiency
  • Better customer service

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details
—

Unmetric

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Unmetric Editions & Modules

Edition
Standard$1,0001
Agency2
  1. Per Month [Unlimited Users]
  2. Pay As You Go
Additional Pricing Details
Special agency rates are available

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