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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandwatch

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

    $800

    10k mentions

    Ideagen Audit Analytics

    Score8.5 out of 10
    N/AAudit Analytics, an Ideagen brand since the late 2021 acquisition, is a research provider of audit, regulatory, and disclosure intelligence, serving the serving the accounting, financial, insurance, legal, regulatory and academic communities. Their database catalog includes tools to screen for audit, financial reporting, and control risks, with detailed research on over 150,000 active audits and more than 10,000 accounting firms. Access to Audit Analytics data is available via an online user…N/A
    Pricing
    BrandwatchIdeagen Audit Analytics
    Editions & Modules
    Pro
    $800
    10k mentions
    Enterprise
    3000+
    Unlimited mentions or Queries
    No answers on this topic
    Offerings
    Pricing Offerings
    BrandwatchIdeagen Audit Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—We will cater the product to your needs, pricing varies depending on module and data base access.
    More Pricing Information
    Community Pulse
    BrandwatchIdeagen Audit Analytics
    Considered Both Products
    Cision
    No answer on this topic
    Ideagen
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    75%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    19 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    87%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    BrandwatchIdeagen Audit Analytics
    Financial Research
    Comparison of Financial Research features of Brandwatch and Ideagen Audit Analytics
    Feature
    Brandwatch
    -
    Ratings
    Ideagen Audit Analytics
    8.1
    2 Ratings
    10% above category average
    Industry-Specific Information00 Ratings8.42 Ratings
    M&A Analysis00 Ratings8.21 Ratings
    Search Tools00 Ratings7.72 Ratings
    Best Alternatives
    BrandwatchIdeagen Audit Analytics
    Small Businesses
    Mention
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Mention
    Score8 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandwatchIdeagen Audit Analytics
    Likelihood to Recommend
    8.5
    (69 ratings)
    8.5
    (3 ratings)
    Likelihood to Renew
    10.0
    (8 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (8 ratings)
    8.5
    (3 ratings)
    Performance
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.9
    (14 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrandwatchIdeagen Audit Analytics
    Likelihood to Recommend
    Cision
    The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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    Ideagen
    Ideagen Audit Analytics is well suited as a resource for conducting financial research, including both academic research and practitioner research. It is one of the best platforms out there for this purpose. It would likely be less appropriate if you are interested in non-financial data or less structured data. You might have to look elsewhere if this is your interest.
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    Pros
    Cision
    • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
    • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
    • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
    • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
    Incentivized
    Read full review
    Ideagen
    • Coverage period
    • Available variables
    • Internal consistency
    Incentivized
    Read full review
    Cons
    Cision
    • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
    • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
    • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
    Incentivized
    Read full review
    Ideagen
    • I use WRDS often. If Ideagen Audit Analytics can have a closer relationship with WRDS, that will be awesome, for example, more frequent updates on WRDS.
    • Overall, I like this dataset so far.
    Incentivized
    Read full review
    Likelihood to Renew
    Cision
    Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
    Incentivized
    Read full review
    Ideagen
    No answers on this topic
    Usability
    Cision
    I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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    Ideagen
    The data from Ideagen Audit Analytics are easy to use and implement into research projects. I very rarely have any issues with accessing or using the data. One of the big reasons for this is that the data are clean and well organized. This stands out relative to other data providers.
    Read full review
    Performance
    Cision
    Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
    Incentivized
    Read full review
    Ideagen
    No answers on this topic
    Support Rating
    Cision
    We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
    Incentivized
    Read full review
    Ideagen
    No answers on this topic
    Online Training
    Cision
    good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
    Read full review
    Ideagen
    No answers on this topic
    Implementation Rating
    Cision
    Not that I can think of.
    Read full review
    Ideagen
    No answers on this topic
    Alternatives Considered
    Cision
    If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
    Incentivized
    Read full review
    Ideagen
    Ideagen Audit Analytics complements the usage of WRDS. I download company's financial data from WRDS and auditors' data from Ideagen Audit Analytics. I think this is a good pair.
    Incentivized
    Read full review
    Return on Investment
    Cision
    • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
    Incentivized
    Read full review
    Ideagen
    • It helped me increase my productivity.
    • It made my research faster.
    • It made my research more efficient.
    Incentivized
    Read full review
    ScreenShots

    Brandwatch Screenshots

    Product screenshot