Provides more data points and more flexible analysis that competitors
March 15, 2016

Provides more data points and more flexible analysis that competitors

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Brandwatch Analytics

Brandwatch Analytics is being used across multiple business units within our agency. This includes account teams for clients for which we are the social AOR, as well as by agency resources that are shared by multiple business units for project (non-retainer) work, new business, etc. We also address multiple business problems with the platform. Some of these include analytics on client owned social platforms, content analysis, competitive set tracking, social listening, hashtag or campaign monitoring, research and planning, etc.
  • Twitter coverage is very strong, which provides for accurate data and flexible measurement capabilities. Data sets include follower count, following count, replies, and retweets which sample data points that are not always available in other platform unless you are authorized as the owner of the channel.
  • The entire platform is robust yet flexible. There are advanced Boolean operators that can be used to create complex queries. Then, when ready to analyze the data, the dashboards provide an almost endless way of filtering, categorizing, tagging, drilling down into, slicing, and dicing the data however you need to see it to answer your business problem.
  • Customer service has always been timely and interactions are positive. They can usually solve a problem or at least give you a response to let you know they are working on an issue well within 24 hours.
  • Instagram data coverage is not very strong. Though there are industry-wide hurdles in tracking data on Instagram, there are competitors that have proven more accurate than Brandwatch.
  • Many larger, more broad queries return a lot of junk or spam posts. Customer service can help with filtering these out with common "NOT" operator phrases. However, some competitors do a better job on the back end to make sure you never see as much as the spam to begin with.
  • Monthly data limits are a con if your work requires a lot of ad hoc projects and it's hard to project the monthly volume you will need.
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
As an analyst, the biggest pro for Brandwatch Analytics is the HUGE set of variables that are available when downloading the data. The biggest advantage that competitors (like NetBase) have is more advanced Natural Language Processing which makes capabilities like sentiment analysis, opinion analysis, and purchase intent more accurate and easier to identify.
Users represent a wide variety of business functions: account teams, digital and social analysts, strategists, planners, managers, business development, and more.
From my experience with multiple social listening tools, Brandwatch Analytics strikes a decent balance in measurement and analysis. Many other tools only address one of these needs. Measurement in the sense that they provide specific data points (likes, comments, shares, follower count, etc.), and analysis in the sense that you can custom define trends within your topic (with tags and categories), filter by dozens of different variables, and can drill down to explain the "why?".