Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
PageLever (discontinued)
Score 7.0 out of 10
N/A
PageLever was an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social (now "Unified") in January 2013, and the product is no longer offered separately from the Unified platform.
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
Pagelever has an amazing team that helps clients get what they need. They understand the needs and are there to help you get the benefits you need from your competitors. In comparison with some other vendors we have worked with, they adopted a true partnership approach. They are very good at listening to what we wish to achieve and then helping us tweak the product to meet our goals. We were initially on the Professional plan and even before we eventually upgraded to the more fully-featured Agency plan, they were very willing to work with us to make sure the product did what we needed it to do. Moving to the Agency plan was great since it gave us additional agency features that were very important such as giving our clients automatic acces to their data and allowing us to set up custom KPIs and custom reports.
Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
It has amazing in depth of data about Facebook Pages. For example, it shows us how exactly content is being consumed over time. We can easily see segmented data showing what content is being consumed by which demographic groups. It's also very easy to incorporate all this data into a a usable report which can be share with our clients.
Analysis with competitive streams: We can compare metrics across client accounts to quickly spot anomalies or see if, for example, low click-through rate is specific to one client, or is common across our account base and possibly due to external factors.
Very easy to use - great usability. The product is quite flexible and we can easily configure custom reports with dashboards and KPIs that are specific to our client's use cases.
Client access: Clients can log-in to the system to see customized reports that we configure specifically for them. This is a huge advantage.
The ability to track changes in metrics over different time periods is also extremely helpful. This is often a key metric for our clients and it is very simple to pul this data from the system.
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
PageLever is a fantastic product for agencies. The ability to customize and easily share metrics with our clients is key. Many other tools are great for corporate use, but PageLever is a particularly effective tool for agencies working with multiple clients.
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Great data that can help a lot in decision making. For example, as the system provides very granular, real-time data we can easily see if certain posts / conntent is resonating with the target deomgraphic group or not. If we are trying to appeal to males between the ages of 35 and 45, it's quite simple to see if our messaging is effective in reaching this group. We can do A/B testing and test different things until we find the content that resonates most strongly with this demographic group.
