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35 Ratings

Braze (formerly Appboy)

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35 Ratings
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Score 7.7 out of 101
8 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

Braze (formerly Appboy)

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae profile photo

Insider Growth Management Platform (GMP)

For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
İrem Yılmaz profile photo

Pros

Braze (formerly Appboy)

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida profile photo

Insider Growth Management Platform (GMP)

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
İrem Yılmaz profile photo

Cons

Braze (formerly Appboy)

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
No photo available

Insider Growth Management Platform (GMP)

  • Additional targeting options would potentially improve this product.
İrem Yılmaz profile photo

Support

Braze (formerly Appboy)

Braze (formerly Appboy) 8.2
Based on 20 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang profile photo

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Braze (formerly Appboy)

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
No photo available

Insider Growth Management Platform (GMP)

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
İrem Yılmaz profile photo

Return on Investment

Braze (formerly Appboy)

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin profile photo

Insider Growth Management Platform (GMP)

  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
İrem Yılmaz profile photo

Screenshots

Braze (formerly Appboy)

Pricing Details

Braze (formerly Appboy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Insider Growth Management Platform (GMP)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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