Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Pypestream
Score 7.0 out of 10
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Founded in 2015, Pypestream created the Customer Engagement Center (CEC), a conversational AI solution where the core product, the Customer Engagement Center (CEC), is an all-in-one, cloud-based suite of 12 components designed to transform any business into a fully automated digital brand. With headquarters in New York, Pypestream has a customer base that includes Shell, Chase, Procter & Gamble, Google, Sling, and HBO Max. Pypestream provides customer engagement in several key industries,…
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Pypestream is suited for standard chatbot and conversational flows versus more multi-departmental scenarios. They do very well with guided flow bot services which are great for agent bots within a contact center, but less so for those implementations that have a large document management implementation for FAQs. They do well with service integrations; however, at times troubleshooting edge cases that are impacting performance and adoption can take a while to remedy. I want to believe that better monitoring tools on the platform side would alleviate this for them.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
In comparison to Microsoft Bot Framework or now Azure AI service structure, where Pypestream is better suited is in those organizations who want to truly have a partner in development. Pypestream allows the flexibility for your Dev teams to do it themselves, or to be in a managed service where you provide requirements and information and they build and allow you to test and give approvals. They are more willing to work directly with you versus a Microsoft where you will eventually get pushed off to a 3rd party partner to help with advanced implementations.
