Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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RedFlag
Score 10.0 out of 10
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RedFlag is presented as an easy to use multi-channel emergency mass notification system that allows users to deliver real time alerts and critical information to groups of any size. The emergency mass notification system can be used by small businesses up to enterprise corporations to gain visibility into events happening in the field, efficiently coordinate resources, and make data-based decisions.
If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
RedFlag is extremely helpful in all sorts of emergencies. Whether it's a fire, natural disaster, inclement weather, active shooter, or even a cyber attack, this tool can be used for emergency notifications during all these situations. It can also be used for internal communication. You can send out notifications based on location through geotargeting, message groups together, or have one-on-one communication too. It's a great tool for making business decisions as well. You can use its polling feature for the same.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
Integration with pagers for communication. It’s not a big concern as only a few employees have requested for it. However, it’d help if RedFlag can implement that as well. I’m pretty sure they’ll; they keep coming up with updates regularly.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
The support team for RedFlag is amazing. They are always there to address my needs and my dedicated account person is always working to help me. I think this is a differentiator for the company.
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
I found the team at RedFlag to be much more responsive and the features were more in line with what I needed. I also found the pricing to be much more in-line with my budget. It was the right solution for me.
Positive as it has helped us reduce our emergency response time drastically. It’s also streamlined our internal communication and we’ve been able to reduce communication gaps to a great extent.
Increased productivity due to ease of communication and quick decision making.
