Bright Pattern Contact Center vs. Freshdesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bright Pattern Contact Center
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A
Freshdesk
Score 8.5 out of 10
N/A
Freshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…
$18
per month per user
Pricing
Bright Pattern Contact CenterFreshdesk
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
Growth
$18
per month per agent
Pro
$59
per month per agent
Enterprise
$95
per month per agent
Offerings
Pricing Offerings
Bright Pattern Contact CenterFreshdesk
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
More Pricing Information
Community Pulse
Bright Pattern Contact CenterFreshdesk
Features
Bright Pattern Contact CenterFreshdesk
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Bright Pattern Contact Center
8.0
32 Ratings
4% below category average
Freshdesk
-
Ratings
Agent dashboard8.631 Ratings00 Ratings
Validate callers8.128 Ratings00 Ratings
Outbound response8.128 Ratings00 Ratings
Call forwarding8.127 Ratings00 Ratings
Click-to-call (CTC)8.124 Ratings00 Ratings
Warm transfer5.831 Ratings00 Ratings
Predictive dialing9.025 Ratings00 Ratings
Interactive voice response8.428 Ratings00 Ratings
REST APIs8.428 Ratings00 Ratings
Call scripts8.424 Ratings00 Ratings
Call tracking8.126 Ratings00 Ratings
Multichannel integration7.727 Ratings00 Ratings
CRM software integration7.328 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Bright Pattern Contact Center
7.9
29 Ratings
4% below category average
Freshdesk
-
Ratings
Inbound call routing8.428 Ratings00 Ratings
Omnichannel inbound routing8.127 Ratings00 Ratings
Recording8.929 Ratings00 Ratings
Quality management7.327 Ratings00 Ratings
Call analytics8.124 Ratings00 Ratings
Historical reporting8.129 Ratings00 Ratings
Live reporting7.327 Ratings00 Ratings
Customer surveys8.126 Ratings00 Ratings
Customer interaction analytics7.221 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Freshdesk
8.3
202 Ratings
1% above category average
Organize and prioritize service tickets00 Ratings9.2197 Ratings
Expert directory00 Ratings8.1134 Ratings
Subscription-based notifications00 Ratings7.06 Ratings
ITSM collaboration and documentation00 Ratings7.67 Ratings
Ticket creation and submission00 Ratings9.3198 Ratings
Ticket response00 Ratings8.9198 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Freshdesk
8.4
179 Ratings
5% above category average
External knowledge base00 Ratings8.4162 Ratings
Internal knowledge base00 Ratings8.4167 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Freshdesk
8.7
189 Ratings
8% above category average
Customer portal00 Ratings8.7160 Ratings
IVR00 Ratings9.059 Ratings
Social integration00 Ratings8.4102 Ratings
Email support00 Ratings9.0188 Ratings
Help Desk CRM integration00 Ratings8.5119 Ratings
Best Alternatives
Bright Pattern Contact CenterFreshdesk
Small Businesses
CloudTalk
CloudTalk
Score 7.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 7.0 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bright Pattern Contact CenterFreshdesk
Likelihood to Recommend
8.5
(32 ratings)
8.4
(260 ratings)
Likelihood to Renew
9.1
(2 ratings)
8.3
(25 ratings)
Usability
8.2
(32 ratings)
9.0
(42 ratings)
Availability
10.0
(1 ratings)
6.9
(6 ratings)
Performance
9.0
(1 ratings)
7.2
(6 ratings)
Support Rating
9.1
(32 ratings)
8.5
(41 ratings)
In-Person Training
8.0
(1 ratings)
8.2
(1 ratings)
Online Training
7.0
(1 ratings)
7.0
(3 ratings)
Implementation Rating
7.8
(5 ratings)
8.1
(192 ratings)
Configurability
8.0
(1 ratings)
6.0
(7 ratings)
Contract Terms and Pricing Model
9.0
(1 ratings)
8.1
(5 ratings)
Ease of integration
9.0
(1 ratings)
7.7
(6 ratings)
Product Scalability
9.0
(1 ratings)
6.5
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(2 ratings)
Vendor post-sale
10.0
(1 ratings)
7.4
(5 ratings)
Vendor pre-sale
10.0
(1 ratings)
7.4
(5 ratings)
User Testimonials
Bright Pattern Contact CenterFreshdesk
Likelihood to Recommend
Bright Pattern, Inc.
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
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Freshworks Inc
I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
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Pros
Bright Pattern, Inc.
  • AI platform integration - IBM Watson, Google Dialogflow, for example
  • Quality Management - out of the box sentiment anlysis
  • Unified agent desktop - ability to see all channels in one pane of glass
  • Robust analytic widgets that can also drive wall boards
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Freshworks Inc
  • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
  • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
  • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
  • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
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Cons
Bright Pattern, Inc.
  • That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
  • Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
  • The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
  • El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
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Freshworks Inc
  • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
  • There can be a language barrier with support and sales.
  • There were a couple of hours-long outages that significantly impacted my company's customer experience.
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Likelihood to Renew
Bright Pattern, Inc.
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
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Freshworks Inc
New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
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Usability
Bright Pattern, Inc.
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
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Freshworks Inc
Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
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Reliability and Availability
Bright Pattern, Inc.
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
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Freshworks Inc
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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Performance
Bright Pattern, Inc.
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
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Freshworks Inc
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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Support Rating
Bright Pattern, Inc.
Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
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Freshworks Inc
Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
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In-Person Training
Bright Pattern, Inc.
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
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Freshworks Inc
In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
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Online Training
Bright Pattern, Inc.
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
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Freshworks Inc
This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
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Implementation Rating
Bright Pattern, Inc.
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
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Freshworks Inc
Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
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Alternatives Considered
Bright Pattern, Inc.
As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
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Freshworks Inc
Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
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Contract Terms and Pricing Model
Bright Pattern, Inc.
No answers on this topic
Freshworks Inc
I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
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Scalability
Bright Pattern, Inc.
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
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Freshworks Inc
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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Professional Services
Bright Pattern, Inc.
No answers on this topic
Freshworks Inc
- good customer support
- personal contact
- usage limited to basic product features, individually designed solutions seem unlikely
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Return on Investment
Bright Pattern, Inc.
  • We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
  • Very quick to implement so we are able to service more customers with same number of staff
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Freshworks Inc
  • Increased response times - Client Success maintains at 98% SLA for resolution
  • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
  • Standardization of internal procedures via templates, canned responses and automations
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ScreenShots

Bright Pattern Contact Center Screenshots

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