What users are saying about
9 Ratings
9 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis profile photo

Feature Rating Comparison

SEO

BrightLocal
7.4
Keyword analysis
BrightLocal
7.6
Backlink management
BrightLocal
5.3
SERP ranking tracking
BrightLocal
8.2
Page grader
BrightLocal
7.5
Competitive analysis
BrightLocal
7.7
Site audit / diagnostics
BrightLocal
8.3
Site recommendations
BrightLocal
6.6
Task management
BrightLocal
7.7

SEO Channels

BrightLocal
8.2
Local SEO
BrightLocal
9.6
Social SEO
BrightLocal
7.4
Mobile SEO
BrightLocal
9.3
Global SEO
BrightLocal
6.6

SEO Platform & Account Management

BrightLocal
9.5
Multi-domain support
BrightLocal
9.7
Integration with web analytics tools
BrightLocal
9.3

Pros

BrightLocal

  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
Jordan Comstock profile photo

Cons

BrightLocal

  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
Sarah Nelson profile photo

Alternatives Considered

BrightLocal

We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
Sarah Nelson profile photo

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling profile photo

Pricing Details

BrightLocal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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