BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.
April 04, 2017

BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.

Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightLocal

We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the elderly and their families, and many of our clients are essentially locally-focused in their marketing. BrightLocal's local ranking reports are excellent and they are BrightLocal's best feature. BrightLocal also offers online client "dashboards" which our clients like very much.
  • Ranking reports are excellent.
  • Online client report dashboards are excellent.
  • Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.

BrightLocal Feature Ratings

5.6
Keyword analysis
5
SERP ranking tracking
10
Competitive analysis
6
Site audit / diagnostics
4
Site recommendations
3
Local SEO
10
Social SEO
3
Integration with web analytics tools
5