The Perfect All In One Platform For Local Marketing
Updated March 28, 2019

The Perfect All In One Platform For Local Marketing

Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightLocal

BrightLocal is a must have for Local SEO and marketing. We have been using it for years to help manage local business clients. BrightLocal allows us to create a single platform for all of our local marketing efforts, we can track Google My Business, web analytics, citations, online reviews and even keyword rankings all in a single dashboard.

The citation tracking feature is very useful to see where you have citations and where you need to create or correct citations and the reputation manager feature is a great way to monitor your online reviews across multiple review platforms.

One of my favorite features is being able to access historical data for Google My Business. Google only allows 3 months of data, but BrightLocal stores 18 months of data for you to analyze and compare. Report creation is also simple, allowing us to create printable PDF reports or web-based reports via custom links.


  • All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.
  • Being able to monitor online reviews across dozens of review websites
  • Local marketing audit tool to analyze areas of opportunity
  • Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level


  • The citation tracking tool often misses live citations for your business so you always need to verify the results before taking action
  • The Local Pack rankings in the Google My Business section are usually off since it is very specific to the location of the searcher
  • We have achieved a very high ROI using this tool as it helps us save time as well as pitch prospective local marketing clients
  • We save an estimated 25 hours a month using BrightLocal as opposed to having to do it manually
  • We have 100% participation across all departments due to its ease of use and reporting capabilities
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.

BrightLocal Feature Ratings

Keyword analysis
SERP ranking tracking
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools


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