Item: BrightLocal
Rating: 7
Author: Verified User

Overall Satisfaction with BrightLocal

Use Cases and Deployment Scope

We currently use all of BrightLocal's features from the rankings down to social media. We use it as a tool to track the search engine optimization progress to see what improvements we can make and improve their digital marketing. It's also a tool that allows us to keep multiple facets of their marketing in one CRM.

Pros and Cons

Pros

Beautiful reputation reporting
Easy to navigate

Cons

Cannot have multiple geo-locations in one rankings report.
System is sometimes slow and buggy.

Return on Investment

The citation links they gave us were often spam/buggy links.
The reputation report was helpful in showing a trend line

Alternatives Considered

SEMRush

If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many other tools found in other programs that are useful for national or cross-country campaigns.

Support Rating

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.

Key Insights

Do you think BrightLocal delivers good value for the price?

Yes

Are you happy with BrightLocal's feature set?

Yes

Did BrightLocal live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of BrightLocal go as expected?

Yes

Would you buy BrightLocal again?

Other Software Used

SEMRush

Likelihood to Recommend

This would be well suited for small businesses looking to track single local locations. The reporting system for reviews is one of their best features and is great at showing a trend over time. It is also good to put potential customers in there and run a local audit in order to show companies how you can help them grow and what their business is missing.

BrightLocal Feature Ratings

Comments

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Good SEO Product for Small Business